Tag: Programmatic advertising
In MARKETECH APAC's latest What's NEXT in Marketing interview, Joyce Seah, Head of Client Success, APAC at Quantcast, explores the role of AI in programmatic advertising.
StackAdapt has secured a $235m growth capital investment led by Teachers’ Venture Growth (TVG), the late-stage venture and growth arm of Ontario Teachers’ Pension Plan, with participation from Intrepid Growth Partners and four other investors.
In this case study, we explore how Samsung and Mindshare Indonesia sought cookieless solutions via Integral Ad Science’s (IAS) Context Control Targeting product to propel Samsung’s programmatic campaign goals while prioritising budget efficiency.
With this acquisition, Sincera’s tools will integrate into The Trade Desk’s platform, giving advertisers clearer insights into their purchases.
In the report, Quantcast found out that key challenges and barriers were the need to prove return of investment (ROI)/performance and effectiveness, while personalising ads and finding new audiences amidst the global economic downturn.
Mintegral joins Google AdMob as a bidding and waterfall SDK network with supported ad formats of interstitial, rewarded, and banner ads.
Less is formerly of Pancast and in the new role at Lemma, he will be helping to grow its programmatic DOOH business in the SEA region.
Programmatic advertising partner Blis has announced the launch of its new product suite, Audience Explorer, into New Zealand.
Technology integrator Maadtech launches the second version of its programmatic solutions for marketers to use in advertising.
With this programmatic OOH launch, JCDecaux aims to showcase it across digital bus advertising boards, streetside ads and on Changi Airport.
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