Jakarta, Indonesia – PT Global Digital Niaga (BELI), the parent company of companies such as the e-commerce player Blibli, travel agency Tiket.com, and Ranch Market supermarket chain–has announced that it has announced Dekoruma, a local home decor startup, for IDR 1.16t or approximately US$70.6m. This is according to the latest stock disclosure by the company on the Indonesian Stock Exchange (IDX).
According to the disclosure, BELI bought 26,217 shares which represents 99.83% of Dekoruma’s ownership. Said transaction was completed on June 20.
Additionally, according to BELI’s statement, the acquisition is anticipated to strengthen Blibli’s operations, particularly in the home and living vertical, and allow Blibli and Dekoruma to unite as an integrated enterprise for both online and offline commerce. Blibli, a company with a wealth of experience in both traditional and online commerce, plans to combine these channels to maximize the synergy between the two businesses.
Dekoruma was founded in the year 201S. It links customers with interior designers, contractors, property developers, and retailers of home furnishings. The business has collaborated with over 5,000 designers and constructors and served over a million clients. On its website, Dekoruma lists more than 100 banks and real estate developers as partners.
