Marketing Featured South Asia

dentsu X wins digital mandate for Dabur India

Mumbai, India – Integrated media agency dentsu X has won the digital mandate for fast-moving consumer goods (FMCG) company Dabur India. According to its head for media Rajiv Dubey, they are happy to join hands with dentsu X, an agency that they consider has been responsive to Dabur’s needs and appreciative of their brand vision and way of working.

“Over the past few years, the world has increasingly evolved towards digital transformation. As a result, digital marketing has now emerged as the go-to solution for brands and companies. Dabur has been ramping up spends on digital exponentially in the past few years, with brands creating special digital-only content,” Dubey said.

Meanwhile, Divya Karani, CEO for South Asia media at dentsu said, “We are ecstatic to partner with Dabur, a brand that invokes implicit trust in the minds of its consumers. Dabur is synonymous with impeccable quality and omnipresent across Indian households.”

Lastly, Roopam Garg, CEO at dentsu X India, added, “It is the people, tech and tools of dentsu X that address and answer ‘the why beyond the what’. We are extremely excited and look forward to a deep partnership with Dabur, to drive business outcomes in the short and long term.”

Other mandates that dentsu X have won include Reckitt India and Roca Parryware.

Marketing Featured South Asia

dentsu X wins digital mandate for Reckitt India

Mumbai, India – Media agency dentsu X has won the digital mandate for multinational consumer goods company Reckitt in India, which includes strategy and planning across offline and digital. The media agency has been handing the offline media mandate for Reckitt India since 2020.

Speaking on the win, Divya Karani, CEO for media at South Asia at dentsu commented, “This win certainly reflects our client’s confidence in dentsu’s ability to make a meaningful difference to their businesses.”

Meanwhile, Roopam Garg, CEO at dentsu X, said that their long-term partnership underlines Reckitt’s confidence in their expertise and that they look forward to working with the brand on driving consumer centricity and innovations.

“With a distinct viewpoint on the evolving communication landscape, dentsu X believes in providing experiences that go beyond conventional media exposures. This consolidation certainly empowers us to drive the desired seamless consumer experience,” Garg said.

Lastly, Gaurav Jain, senior VP for South Asia at Reckitt, commented, “We’re excited to expand our relationship with dentsu X. They understand our brand, our vision and our way of working. We are confident that dentsu X will continue to assist us in engaging with our audience while also contributing to our commercial objectives.”

Marketing Featured South Asia

dentsu X India nabs Roca Parryware’s media duties

India – Dentsu international’s media agency arm dentsu X India has been appointed by Roca Bathroom Products Private Limited (RBPPL), also known as Roca Parryware, the subsidiary of Roca India that produces bathroom products, to be its strategic media partner.

The appointment will see dentsu X leading RBPPL’s media strategy, planning, and buying for the entire portfolio of both brands – Roca India and Roca Parryware.

Sharing on how the company landed the decision, KE Ranganathan, the managing director of Roca Parryware, said that the company was impressed by dentsu X India’s understanding of their target audience and the bathroom space, and that the company believes their proprietary tools and strategy will help them optimize each platform and enhance their reach. 

“Our company is back to healthy double-digit revenue growth since October 2020. Looking into the year ahead, there is huge optimism to sustain and grow even higher. To drive this growth momentum we are embarking on a focused brand campaign through mass media for our power brands – Roca and Parryware. While these two brands enjoy high brand recall among our customers, it is important for us to continue to stay on top-of-the-mind and embed relevant brand attributes. With this agenda, we looked towards dentsu X for a solution,” added Ranganathan.

Meanwhile, Divya Karani, the chief executive officer of dentsu X India, commented, “We are delighted to be the strategic media partners to Roca Parryware. We look forward to partnering them in scaling new heights.”