Skip to content
Marketech APAC
  • About Us
  • Reports
  • Events
  • Contact Us
SUBSCRIBE
  • MARKETING
  • TECHNOLOGY
  • PLATFORM
  • SME
Platforms ANZ
No posts found

Australian pet retailer Petbarn launches dedicated retail media network ‘PetAds’

by Teddy Cambosa

-

February 18, 2025

Australian pet retailer launches dedicated retail media network ‘PetAds’

Australia – National pet retailer Petbarn has announced the launch of a dedicated retail media network ‘PetAds’, giving brand partners exclusive access to premium pet parents through the high-impact pet media platform.

Loved by pet parents everywhere, Petbarn has partnered with reo, powered by oOh!media, to connect brands with its 2.9 million loyal customers across the retail media ecosystem, making it the first comprehensive and scalable platform for pet media in Australia.

Leveraging insights from Petbarn’s 2.9 million members of its Friends for Life loyalty program, brands can deliver targeted and personalised campaigns to pet owners for enhanced customer experiences, while closed-loop reporting offers measurable sales outcomes and visibility on return on advertising spend.

Reo will manage end-to-end service delivery including onsite, off-site and in-store retail media solutions, as well as sales representation with a dedicated media sales team. reo will also install and manage Petbarn’s in-store screen network across its chain of stores nationally.

Petbarn has engaged reo to build a best-in-breed retail media network, technology and data stack, including hardware, software, services and media sales. reo is also collaborating with technology partners to deliver the end-to-end retail media platform, providing the benefits of an in-house team through an outsourced partner.

Moreover, PetAds can strategically position brand partners along the entire customer journey, including the crucial last steps of the shopping experience through in-store media. Petbarn advertisers can additionally amplify their campaigns across oOh!media’s extensive out-of-home network within the vicinity of Petbarn store locations, targeting audiences at scale along the path to purchase.

Lucas Barry, chief executive officer at Greencross Pet Wellness Company, said, “We’re always looking for innovative ways to help brands provide closer touchpoints to enhance the Petbarn shopping experience of our 2.9 million loyal customers. PetAds will deliver best-in-class media products, while allowing us to focus on what we do best – caring for pets and delivering on our mission of making the world a happier place through the love of pets.”

Meanwhile, Neil Ackland, chief retail media officer at oOh!media, commented, “The launch of PetAds is a game-changer for brand partners and pet lovers alike. By implementing reo’s advanced infrastructure, this retail media solution unlocks incremental revenues for Petbarn, new revenue opportunities for suppliers, unparalleled insights into campaign performance, and brings consumers closer to the brands they love. Whether through onsite, off-site and in-store media channels, or through extended audience targeting across oOh!’s 35,000+ asset locations, Petbarn is now uniquely positioned to engage customers at every step of their journey.”

Lastly, Cathy O’Connor, CEO at oOh!, stated, “Partnering with Petbarn represents a significant milestone in reo’s journey to solidify our leadership in retail media and expand into new, high-growth sectors. Petbarn’s commitment to innovation aligns with our group strategy to deliver impactful retail media solutions that drive value for retailers, suppliers, and consumers alike. This partnership underscores our vision to lead the retail media evolution while providing adjacent growth opportunities in emerging media markets.”

Petbarn is part of the Greencross Pet Wellness Company which provides an end-to-end wellness experience for pet owners. In Australia, Greencross owns and operates over 241 Petbarn stores and 144 Greencross Vet clinics and 29 Speciality and Emergency Hospitals.

Related Tags Advertising Petbarn oOh!media Retail media networks PetAds
Share this article

Related Articles

View All
Australia Post taps oOh!media’s reo in launching retail screen network
Platforms ANZ
Australia Post taps oOh!media’s reo in launching retail screen network
February 14, 2025
By Teddy Cambosa
pertamina-retail-multi-polar-technology-mou
Technology Southeast Asia
Pertamina Retail partners with Lippo Group to elevate operational efficiency, customer experience
January 20, 2025
By Aliza Carmona
Zitcha, Marketplacer team up to create ecosystem integrating retail media, marketplace models
Technology ANZ
Zitcha, Marketplacer team up to create ecosystem integrating retail media, marketplace models
January 9, 2025
By Teddy Cambosa
Rise of omnichannel experiential retail, AI among key trends shaping shopping scene in SEA: report
Marketing Southeast Asia
Rise of omnichannel experiential retail, AI among key trends shaping shopping scene in SEA: report
January 7, 2025
By Fatima Baduria
What’s NEXT: GrabAds’ Ken Mandel on making the most of out of retail media networks for SEA marketers
Marketing Featured Southeast Asia
What’s NEXT: GrabAds’ Ken Mandel on making the most of out of retail media networks for SEA marketers
November 11, 2024
By Teddy Cambosa
Petbarn-and-Howatson+Company
Marketing Featured ANZ
Howatson+Company launches campaign for Petbarn’s latest fashion range for pets
April 13, 2022
By Jean Cabico
No posts found

Featured Articles

View All
Braze 2025 Webinar All Speakers 1
Marketing Featured APAC
SEA marketing experts discuss the future of personalised customer engagement via webinar this February
January 30, 2025
By Aliza Carmona
NEXT Awards Feature Image (1)
Marketing Featured APAC
MARKETECH APAC’s newly launched ‘NEXT Awards’ to celebrate innovation, excellence in marketing industry
January 16, 2025
By Teddy Cambosa
WNHK_Speaker FI (1)
Marketing Featured East Asia
What’s NEXT in Marketing: Hong Kong 2025 conference reveals first wave of esteemed speakers
January 13, 2025
By Aliza Carmona
Meltwater 2024 Report Feature Image
Marketing APAC
Discover how UGC can reshape brand engagement in a saturated digital landscape with this insightful guide
January 7, 2025
By Aliza Carmona
(NEW) WN 2025 PH_Hero Image (2)
Marketing Featured Southeast Asia
MARKETECH APAC continues tradition with ‘What’s NEXT in Marketing’ conference in the Philippines to spotlight emerging trends
December 10, 2024
By Aliza Carmona
WN 2025 SG_Hero Image 2 (1)
Marketing Featured Southeast Asia
MARKETECH APAC unveils second instalment of ‘What’s NEXT in Marketing’ conference in Singapore, delving into the latest marketing trends
November 11, 2024
By Aliza Carmona
No posts found

Most Recent Articles

MAP encourages Filipinos to vote in latest campaign with DDB Group Philippines
MAP encourages Filipinos to vote in latest campaign with DDB Group Philippines
May 12, 2025
Fatima Baduria
No posts found
Samsung TV Plus expands K-Content offering with exclusive SM Entertainment partnership
May 12, 2025
Teddy Cambosa
SEA marketers prioritise retention, brand building to gain travellers’ trust: report
May 12, 2025
Fatima Baduria
DCM Shriram Foundation’s Mother’s Day film sheds light on maternal health challenges in rural India
May 12, 2025
Aliza Carmona
IBM backs ACAM to help upskill Australia’s marketers in AI
May 12, 2025
Teddy Cambosa
Dentsu Creative Vietnam seeks to break ‘myopic loop’ in latest Carl Zeiss laser vision correction
May 12, 2025
Fatima Baduria
No posts found

Subscribe Now

Agreement(Required)
This field is for validation purposes and should be left unchanged.
Marketech APAC
We deliver the latest marketing news, trends, and best practices that serve everyone in the industry whether you’re from small or big enterprises.

Office

14i Seville Tower, Circulo Verde Phase 1, #70 Calle Industria, Brgy. Bagumbayan, Quezon City, 1100 Philippines +63 917 319 5762
+63 917 319 5762

Follow Us

Facebook Linkedin Youtube Spotify

Content Pillars

  • Marketing
  • Technology
  • Platforms
  • SME

The Publication

  • About Us
  • Contact Us
  • Terms and Conditions
  • Privacy & Cookie Policy
  • Events
  • Reports

Geographical Scope

  • South East Asia
  • East Asia
  • ANZ
  • SouthAsia
  • APAC
  • Global

Events

What's NEXT in Marketing Series
  • Singapore
  • Philippines
  • Hong Kong
  • Indonesia
  • Malaysia
Retail & E-Commerce Innovation Series
  • Malaysia
  • Philippines
  • Indonesia
Advertising Technology Asia Series
  • Philippines
  • Singapore
Awards
  • Empowered Women Awards
  • Marketing Technology Awards
  • NEXT Awards
  • Indonesia
  • Philippines
  • Malaysia
  • Singapore & APAC

Join our APAC marketing community

Subscribe to our newsletters to get the latest marketing news in the region.

Agreement(Required)
This field is for validation purposes and should be left unchanged.
© 2025 MARKETECH APAC. All rights reserved.
We use cookies to improve your experience and to analyse our traffic. To find out more, please click here. By continuing to use our website, you accept our Privacy Policy and Terms & Conditions. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT
Home
About Us
Write for Us
Contact Us
Subscribe
Facebook Linkedin