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Aussie consumer brand Kogan.com acquires NZ online retailer to bolster offerings

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Melbourne, Australia – Consumer brand Kogan.com has recently acquired Mighty Ape, a New Zealand-based online retailer, which signals a much larger retail business growth across ANZ via new customer offerings and renewed business structure.

The complementary acquisition provides Kogan.com an immediate access scale of the New Zealand market, to which Mighty Ape has built its own business presence in New Zealand. 

For David Shafer, Kogan.com’s chief operating officer and chief financial officer, the recent acquisition speaks to the shared history and values they have with Mighty Ape, noting the business track of the New Zealand online retailer to many customers.

“Mighty Ape will give us significant scale in New Zealand and further strength across a variety of operational dimensions. We will be drawing on Mighty Ape’s deep experience in gaming, toys, other entertainment product categories, and the New Zealand market, and combining this experience with Kogan.com’s sourcing, technology, systems, infrastructure, and marketplace capabilities, to further enhance the group’s already market-leading offering across the Tasman,” Shafer stated, also noting that “they will look forward to serving and delighting customers throughout New Zealand and Australia”

On the other hand, Mighty Ape Founder and CEO Simon Barton said, “The Mighty Ape team is very happy to be joining forces with the Kogan.com Group, as we embark on the next stage of our growth. Combining with Kogan.com will assist Mighty Ape to expand our product range and improve our customer experience. I am excited about working with Ruslan and David, and the broader Kogan.com team — who have built an incredible business — while also aligning and creating more growth opportunities for the incredible team that helped build Mighty Ape to be New Zealand’s most trusted retailer brand.”

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