Technology Featured Southeast Asia

Online retailer JD.ID partners with MoEngage for customer retention amplification

Jakarta, Indonesia – JD.ID, the Indonesia subsidiary of Chinese commerce platform, has partnered with engagement platform MoEngage to improve customer retention by bringing highly-personalized, contextualized, and engaging content to its user base of more than 20 million people.

Through the partnership, JD.ID aims to grow its presence throughout Indonesia, targeting second and third-tier cities as well as major metropolitan areas. One of the challenges that come with it is to be able to meet the unique needs of users from different regions. With MoEngage, JD.ID targets to personalize communication to users from different regions at scale and provide relevant, timely information about products and offerings.

For Leo Haryono, CMO at JD.ID, the company has been long committed to supporting both buyers and sellers, helping consumers find the best products while providing retailers with opportunities to effectively showcase their inventory.

His statement is best supported with the growing e-commerce industry in Indonesia with consumers rapidly shifting to digital services for working, socializing, and shopping as a result of the pandemic. As consumers become more digitally savvy, small-medium sized enterprises (SMEs) are motivated to take their businesses online to reach more customers throughout the country. 

“It’s critical that we keep pace with accelerating digitalization and ensure we’re meeting our customers’ needs by delivering them the most relevant information at their point of need. MoEngage is the ideal partner to help us create and distribute timely, personalized content to consumers, helping us to retain current customers, obtain new ones and give our SME sellers access to more business,” Haryono said.

Since its inception, JD.ID has been committed to helping small business owners and entrepreneurs easily showcase their products online, which in turn provides more selection of high-quality products for shoppers.

“MoEngage is dedicated to helping brands achieve and exceed their customer engagement goals, and we’re pleased to be working with JD.ID to help them continue to scale throughout the vast archipelago of Indonesia, reaching more people at the right time with the right products,” said Saurabh Madan, General Manager for SEA and ANZ at MoEngage.

Marketing Featured ANZ

Aussie consumer brand acquires NZ online retailer to bolster offerings

Melbourne, Australia – Consumer brand has recently acquired Mighty Ape, a New Zealand-based online retailer, which signals a much larger retail business growth across ANZ via new customer offerings and renewed business structure.

The complementary acquisition provides an immediate access scale of the New Zealand market, to which Mighty Ape has built its own business presence in New Zealand. 

For David Shafer,’s chief operating officer and chief financial officer, the recent acquisition speaks to the shared history and values they have with Mighty Ape, noting the business track of the New Zealand online retailer to many customers.

“Mighty Ape will give us significant scale in New Zealand and further strength across a variety of operational dimensions. We will be drawing on Mighty Ape’s deep experience in gaming, toys, other entertainment product categories, and the New Zealand market, and combining this experience with’s sourcing, technology, systems, infrastructure, and marketplace capabilities, to further enhance the group’s already market-leading offering across the Tasman,” Shafer stated, also noting that “they will look forward to serving and delighting customers throughout New Zealand and Australia”

On the other hand, Mighty Ape Founder and CEO Simon Barton said, “The Mighty Ape team is very happy to be joining forces with the Group, as we embark on the next stage of our growth. Combining with will assist Mighty Ape to expand our product range and improve our customer experience. I am excited about working with Ruslan and David, and the broader team — who have built an incredible business — while also aligning and creating more growth opportunities for the incredible team that helped build Mighty Ape to be New Zealand’s most trusted retailer brand.”