Marketing Featured East Asia

BOCHK releases new premium Private Wealth service for high net worth customers

Hong Kong – Bank of China in Hong Kong (BOCHK) has launched a new premium Private Wealth service, which offers prestigious and personalized wealth management solutions to high net worth customers. 

BOCHK said that its high-end customer base has been expanding steadily in recent years as the number of customers with a net asset value of over HK$8M grows more than 10% each year. 

The new service aims to help these clients maximize their wealth and preserve their legacy, offering asset allocation solutions that include investment, insurance, equities, cross-border wealth management, mortgage, among others. 

Through the premium service, BOCHK also aims to assist customers in planning for their children’s finances, offering a variety of legacy planning and protection solutions, including consultation services for wealth inheritance and exclusive life insurance offerings. 

Stephen Chan, general manager of Personal Banking and Wealth Management Department of BOCHK, said that wealth management has always been one of the key businesses for BOCHK.

“We see a greater need for professional investment and insurance services as well as financial management analysis among this particular customer group. Their asset allocation mix consists of about 40% investment products, of which the majority are securities and funds,” he said.

The service is compose of an exclusive team of wealth management experts. The cross-border component of the service includes addressing customers’ needs for traveling, property purchase, and investment, including cross-border mortgage consultation services and Greater Bay Area financing solutions.

BOCHK has also shared that it will soon launch RM Chat, a service that enables customers to communicate with BOCHK service team through mobile banking, allowing designated relationship managers to address customers’ transaction requests.

Platforms Featured Southeast Asia

Shopee launches four-tier loyalty program for shoppers

Manila, Philippines – E-commerce platform Shopee has officially launched its new Shopee Loyalty Program, aimed at delivering a more rewarding shopping experience for users.

Through the Shopee Loyalty Program, users can enjoy a range of exclusive perks, vouchers, and deals every month when they shop more with Shopee. 

The membership is free and consists of four tiers namely Classic (less than 10 orders in a month), Silver (minimum of 10 orders in a month), Gold (minimum of 25 orders in a month), and Platinum (minimum of 55 orders in a month). Shoppers can unlock higher tiers and enjoy bigger rewards by completing a certain number of orders within a month.


Martin Yu, director at Shopee Philippines, said the program will give users more ways to save and have fun with the platform and aims to help users unlock more value with Shopee. 

“We are excited to bring more joy and reward Shopee users better with Shopee Loyalty. Shopee has seen online shopping grow in importance for Filipinos in the past year, as more people turn to Shopee for their needs, from groceries to entertainment,’’ said Yu. 

Shopee has been ramping up lately its programs and initiatives, including training programs for Filipino e-commerce talents, and programs targeted at helping brands achieve greater brand reach.

Platforms Featured Southeast Asia

Loyalty platform Giift launches new marketing tool for customer engagement

Singapore – Global rewards management platform Giift has announced the launch of Giift Engage, a marketing tool that helps drive customer experience through reward-based offers.

Giift Engage allows companies to promote themselves to customers through points-based promotions like enabling mile points or an egift card program in the form of personalized digital customer experiences, games, and more across multiple communication channels. 

With more than 50,000 program affiliates collectively built into the platform with industries spanning from banking to hospitality, Giift Engage can be used by companies for a wide range of client activities across acquisition, lead generation, portfolio usage, digital adoption, among others. Moreover, Giift Engage will be used internally as well, for instance, to incentivize staff for activities and outcomes, productivity, project completion, collaboration.

“Loyalty is a consequence of sustained and relevant engagement between a brand and its customers. Most of the time, programs fail due to their inability to engage meaningfully with their customer base. Giift Engage seeks to address that without brands having to go through a stressful implementation exercise and in a more cost-efficient manner,” said Pascal Xatart, co-founder and director for Giift.

Giift operates within the APAC region, with offices in Singapore and Jakarta.

Marketing Featured ANZ

Aussie consumer brand acquires NZ online retailer to bolster offerings

Melbourne, Australia – Consumer brand has recently acquired Mighty Ape, a New Zealand-based online retailer, which signals a much larger retail business growth across ANZ via new customer offerings and renewed business structure.

The complementary acquisition provides an immediate access scale of the New Zealand market, to which Mighty Ape has built its own business presence in New Zealand. 

For David Shafer,’s chief operating officer and chief financial officer, the recent acquisition speaks to the shared history and values they have with Mighty Ape, noting the business track of the New Zealand online retailer to many customers.

“Mighty Ape will give us significant scale in New Zealand and further strength across a variety of operational dimensions. We will be drawing on Mighty Ape’s deep experience in gaming, toys, other entertainment product categories, and the New Zealand market, and combining this experience with’s sourcing, technology, systems, infrastructure, and marketplace capabilities, to further enhance the group’s already market-leading offering across the Tasman,” Shafer stated, also noting that “they will look forward to serving and delighting customers throughout New Zealand and Australia”

On the other hand, Mighty Ape Founder and CEO Simon Barton said, “The Mighty Ape team is very happy to be joining forces with the Group, as we embark on the next stage of our growth. Combining with will assist Mighty Ape to expand our product range and improve our customer experience. I am excited about working with Ruslan and David, and the broader team — who have built an incredible business — while also aligning and creating more growth opportunities for the incredible team that helped build Mighty Ape to be New Zealand’s most trusted retailer brand.”