media account Archives - MARKETECH APAC

Sydney, Australia – Media agency This is Flow has recently won the media account of Australia’s cruise operator, Carnival Australia. Through this, the agency will manage the main cruise operator’s four key brands, which are Princess Cruises, Seabourn Cruises, Cunard Line, and Holland America Line.

The mandate will see This is Flow overseeing all media planning and buying of Carnival Australia and its four brands in Australia and New Zealand.

Nick Ferguson, senior director of sales, marketing, and service at Princess Cruises, said that the agency’s passion for achieving results through open and collaborative partnerships is perfectly aligned with their brands.

“There is also a clear cultural fit and a shared business mindset that is important to us. We’re very pleased to welcome This is Flow to our team,” added Ferguson.

Meanwhile, Jimmy Hyett, This is Flow’s founder and CEO, shared that Australians have a deep connection to cruising, with the industry seeing multiple years of double digital growth prior to the pandemic, and now that the world is ready to get back on the water, it’s such an exciting time to be working with some of Australia’s best cruise brands and bring it back to the people.

“The work already delivered, has shown the value that passion and smarts add, to such experienced and established brands,” said Hyett.

Sydney, Australia – Media agency This Is Flow has recently bagged the media account of Hard Yakka and KingGee, brands that are part of workwear company, The Workwear Group. Through the account win, This Is Flow will manage the media planning and buying for King Gee and Hard Yakka, with activity already in market across multiple channels, including TV, radio, OOH and digital channels like Catch Up TV and Spotify.

Workwear Group specializes in workwear apparel, footwear and accessories. They represent some of Australia’s known industrial brands like Hard Yakka and KingGee, and provide uniforms for many companies in Australia, New Zealand and around the world.

Alexandra Redlingshofer, head of marketing for WWG’s Hard Yakka & KingGee brands, said, “Both Hard Yakka and KingGee are iconic Australian heritage brands that have a true authentic connection with our audience, so finding an agency that could harness and evolve this was critical.”

She added, “Flow’s approach delivered strong strategic thinking that was not only built on strengthening our relationship with our loyalist audience, but also engaging and igniting our newer Gen Z and Millennial audiences to ensure longevity in these brands.”

Meanwhile, Jimmy Hyett, CEO at This Is Flow, commented, “We grew up with these brands, seeing how they represent Australia in so many ways – hard work, determination and really strong values. So, it’s a massive privilege to now be a part of that history, and play an active role in shaping their future too.”

Sydney, Australia – Global beer brand Coors in Australia has awarded its media account to Sydney’s independent media agency This is Flow, effective May this year.

The partnership will see This is Flow driving Coors’ media planning and buying. In addition, the media agency has also been tasked to launch ‘the world’s most refreshing’ media campaign, which will start in time for the NBA playoffs and final, and will run throughout the year with a focus on sporting occasions. This is Flow will also be delivering a channel strategy to drive growth, targeting Australia’s 3.86 million basketball fans.

“Coors, an easy-drinking lager, is the peak of refreshment. We are excited for Australians to pick up a Coors for their next sporting occasion, whether that be at the bar, at their house, or at the game. We are also excited to partner with This is Flow who have delivered an innovative plan to highlight the way that sport brings people together,” said Matt McKay, the senior brand manager of Coors.

Meanwhile, Jimmy Hyett, the CEO of This is Flow, commented, “There’s real energy behind a powerhouse global brand like Coors, the passion and drive from the business and the team that inspires our best work. The Coors brand aligns with the energy and skill set of our team, who have done a great job building a strategic response that taps into the audience behavior and the channels they thrive in.”

This is Flow has also recently announced another account win similarly from the beer industry – brands Miller Chill and Miller Genuine Draft – to work on its media planning and buying which will kick off in the second half of 2021.

Australia – Tourism Tasmania, the tourism marketing firm of the Tasmanian Government in Australia, has awarded its media account to media communications agency Starcom.

The partnership will see Starcom handling Tourism Tasmania’s planning, buying, and digital media, as well as leading the firm’s media strategy. In addition, the media agency has also been tasked with connecting people culturally and emotionally to the state through domestic and international marketing programs, to create travel demands, increasing Tasmania’s economic and social value.

“We’re excited to embark on this partnership with the Starcom team who bring a wealth of experience in executing effective media solutions with data-driven precision. Starcom’s approach as the Human Experience agency is a natural fit with Tourism Tasmania’s brand promise and we look forward to working together to find innovative ways to continue telling Tasmania’s story,” said Emma Terry, the chief marketing officer of Tourism Tasmania.

Meanwhile, Nancy Lan, the managing director of Starcom Sydney, commented that they have created a tailored, connected platform for Tourism Tasmania that enables them to deliver the right experience to the consumer along their journey at a critical time for the domestic travel sector.

“As the Human Experience agency, we are delighted to design experiences with Tourism Tasmania to market one of the most beautiful and unordinary destinations in the world,” said Lan.

Sydney, Australia – Independent media agency This is Flow in Sydney has added junk removal company 1800-GOT-JUNK to its growing portfolio of clients.

1800-GOT-JUNK is one of the world’s largest full-service junk removal businesses, operating in major cities in Australia, and across Canada and the United States, removing rubbish from homes and businesses. The appointment will see This is Flow leading 1800-GOT-JUNK’s planning and buying of media for each franchise partner across Sydney, Melbourne, and Brisbane, as well as Gold Coast and Perth, who had previously bought media directly.

According to Renée Janzen, the marketing director for 1800-GOT-JUNK, the company is focused on growing its business in the Australian market as they are seeing great momentum and with this, she says This is Flow comes at a perfect time.

“They’re made up of a team of passionate media experts who understand the local landscape and have been incredible at integrating our strategy with their recommendations. We’re already seeing the benefits of this partnership six months in and are confident in their ability to support us in achieving our goals going forward,” said Janzen.

Meanwhile, Jimmy Hyett, the CEO of This Is Flow, said, “We’re thrilled to be working with such a successful and growing global business. We see the passion from the franchise partners on the ground, all the way through to the head office in Vancouver, and it’s incredible to see just how professional and exciting the junk removal business can be! With multiple stakeholders and time zones to manage, the team has done an incredible job to deliver responsive plans that align with the 1800-GOT-JUNK strategic priorities.”