Singapore – Audi Singapore has announced the upcoming launch of the Audi House of Progress Singapore, a lifestyle destination, and an online retail platform to bolster its presence in the country.
As a flagship concept and showroom, the Audi House of Progress Singapore is set to offer end-to-end experiences. Customers in Singapore can test-drive and purchase Audi models while fostering further engagement with the brand. Beyond these opportunities for car sales, the lifestyle destination will also be used for dining experiences, product launches, partner and customer events, and exclusive gatherings among others.
An upcoming online retail platform will also be available for customers in Singapore, providing them with more convenience, transparency, and opportunities for personalisation. The platform will be an end-to-end car purchase channel that offers customisation and configuration of cars, direct enquiries, insurance and trade-in features, and more.
The Audi Q4 e-tron, an all-electric sports utility vehicle, will be the first model to be made available on the sales platform. New electric vehicles will also be released in the upcoming months to expand the offerings on the platform.
“2024 is a pivotal year for Audi in Singapore, and the Audi House of Progress Singapore will mark our commitment to innovating and refining the customer experience, to remain ahead of evolving consumer needs,” Markus Schuster, managing director at Audi Singapore, said.
“We are excited to unveil more details in the coming months, along with our roadmap of new launches that will attract current and new customers, and set a new benchmark for the automotive retail experience in Singapore,” Schuster added.
While sustaining the partnership, Premium Automobiles Pte Ltd. will continue to handle all aftersales services of Audi Singapore.
“Premium Automobiles is pleased to continue our longstanding partnership with Audi Singapore. We are dedicated to providing the highest standards of aftersales service to continue meeting the needs of Audi’s customers in Singapore,” Hadi Widjaja Tanaga, president at Premium Automobiles Pte Ltd., said.
Meanwhile, the Audi Centre Singapore at Alexandra Road will continue its full operations until the opening of the Audi House of Progress by the end of 2024.
