Malaysia – Financial services platform Atome has announced its partnership with luxury retail and lifestyle group Valiram to offer flexible payment checkout in Malaysia and Singapore.
The partnership entails Atome integrating its technology into Valiram’s checkout process, improving customer experience.
The payment checkout offering is already live in online and offline stores in Malaysia, with plans to expand in Singapore in the upcoming weeks.
Valiram has a wide portfolio of brands, spanning fashion, beauty, lifestyle, food and beverage. The brands in its collection include Victoria’s Secret, Bath & Body Works, Rituals, Steve Madden, Michael Kors, Bacha Coffee, and Tory Burch among others.
Mukesh Valiram, executive director of Valiram, commented, “We are dedicated to continuously innovating and enhancing the customer shopping experience. The integration of Atome’s embedded financing technology not only elevates the checkout process but also enables us to connect with new customer segments through flexible financing and payment options. In the first month of our partnership going live in Malaysia, we’ve already experienced a remarkable 20% increase in average basket size from newer customer segments, and we’re excited about the growth opportunities this collaboration presents across the region.”
“We are excited to partner with Valiram, a retail leader synonymous with luxury and consumer lifestyle brands and innovation. Combining our disciplined risk management and underwriting technology with Valiram’s portfolio of world-class luxury and lifestyle brands supports their expansion into new consumer segments and business growth. Their customers now have the choice and ability to shop for their favourite brands with flexible payment plans, ultimately expanding their customer base and their purchasing power,” Andy Tan, chief commercial officer of Atome, said.
