Tag: Yuichi Yokoyama

Asahi super dry LNY campaign 2026 main
Asahi Super Dry blends contemporary Japanese art with Lunar New Year themes in new packaging
Posted on February 5, 2026
by Aliza Carmona
Hong Kong – In celebration of the Year of the Horse, Asahi Super Dry has unveiled limited-edition Lunar New Year cans featuring the distinctive linework of modern Japanese artist Yuichi Yokoyama. The Yuichi Yokoyama–designed cans reinterpret traditional Lunar New Year symbols through the artist’s graphic,...
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