Tag: Lunar New Year
LNY is a peak consumption period, but also one of the most cluttered. The goal was clear: maximise reach and ensure foodpanda groceries stayed top-of-mind as households prepared for celebrations.
Cheap no longer cuts it. Loud doesn’t mean meaningful. And human experience is everything. As Lunar New Year 2026 has shown, the way people in Hong Kong are shopping, gifting, and gathering is changing. Where hefty price tags and flashy gifts once dominated, tradition ruled and status mattered, behaviour...
Hong Kong – FC Barcelona is marking the Lunar New Year at its home ground with its “Forging the Future”-themed festivities, featuring a series of celebratory activities in a distinctive Barça style for the Year of the Horse. The club first launched its Lunar New Year campaign in 2012, aiming to strengthen...
Hong Kong – In celebration of the Year of the Horse, Asahi Super Dry has unveiled limited-edition Lunar New Year cans featuring the distinctive linework of modern Japanese artist Yuichi Yokoyama. The Yuichi Yokoyama–designed cans reinterpret traditional Lunar New Year symbols through the artist’s graphic,...
Vietnam – Nature Foods, a Vietnam-based manufacturer of dried and powdered foods, has unveiled a new campaign aimed at preserving traditional Tet meal rituals, helping families maintain their time-honoured gatherings despite increasingly busy lifestyles. The Tết meal, or mâm cỗ Tết, is the traditional...
The Hong Kong Tourism Board (HKTB), in partnership with Grey Hong Kong, has unveiled the ‘Endless Joy’ float, a vibrant tribute to the city’s unique fusion of tradition and modernity, just in time for the Lunar New Year celebrations.
Japanese beer brand Asahi Super Dry has teamed up with renowned Japanese art project TERADAMOKEI to unveil limited-edition Model Kit-inspired cans and packaging, bringing a fresh, creative twist to Lunar New Year celebrations.
Yeo Hiap Seng, a food and beverage company, is celebrating the 2025 Lunar New Year with the launch of limited-edition ‘Fortune Cat’ packaging and installations.
Titled ‘Festive Celebrations’, the campaign reinforces Heineken’s belief that the festive season is a time for meaningful reconnections—best enjoyed without the constant buzzing and dinging of our phones.
We spoke exclusively to Teejae Sonza, Senior Marketing Director of Coca-Cola Trademark, Coca-Cola ASEAN & South Pacific to learn more about the multinational company’s direction to Lunar New Year campaigns, as well as stressing how its iconic drink has been the centrepiece of personal connections throughout...
