Singapore – Artotel Group has tapped Ogilvy Singapore and production house Sauce Universe to help with the creation of its newest loyalty program tier that rewards their hotel’s most loyal guests with a night of anything and everything.
Breaking from the usual loyalty programs that offer the same rewards like complimentary breakfasts or free room upgrades, Artotel Group has taken a bold step towards rocking the hospitality landscape in Southeast Asia with their new loyalty program offer.
Called the ‘Rockstar Status’, Artotel Group’s latest loyalty programme is a first-of-its-kind that rewards the most loyal guests with a night where anything goes, anything. It is the group’s newest tier under their existing Wanderlust program.
With the release of the newest loyalty program, Artotel and Ogilvy Singapore have also unveiled a teaser that shows the guests what the hotel meant when they said ‘anything is possible with the Rockstar Status’.
For members to be able to achieve ‘Rockstar Status’, they would first need to prove their loyalty and stay at the hotel for 120 nights.
While this is a big ask, the hotel is also confident that guests will enjoy their long stay as they will also receive the very best the hotel could offer even before achieving Rockstar Status.
Erastus Radjimin, CEO of Artotel Group, said, “Of all my years in the hospitality line, I’ve yet to see any hotel do something like this. At least, not voluntarily. This hotel membership brings the rockstar in you to life to have fun like never before! ”
“Artotel Group has always gone above and beyond for our guests. As a hotel chain that celebrates creative hospitality, we believe rewarding our loyal guests with a night to fulfil their wildest dreams aligns perfectly with our philosophy. We want them to have an experience that they will never forget,” he added.
Nicolas Courant, chief creative officer at Ogilvy Singapore, also shared, “ARTOTEL is a brand that truly believes in adding a creative touch to the hospitality business. In the past, we helped them create a safe haven for Chinese gamers. This year, we’ve worked with them to take their loyalty program to the next level.”
