Skip to content
Marketech APAC
  • About Us
  • Reports
  • Events
  • Contact Us
SUBSCRIBE
  • MARKETING
  • TECHNOLOGY
  • PLATFORM
  • SME
Marketing ANZ
No posts found

Archie Rose Distilling Co. makes you question everything in new campaign with The Works

by Aliza Carmona

-

November 27, 2023

Sydney, Australia – Australian multi-spirit distillery Archie Rose Distilling Co. has tapped the creative agency The Works for its latest campaign titled ‘Question Everything’ that emphasises the brand’s endless curiosity for quality experience. 

The new campaign features a short video played on out-of-home (OOH) and broadcaster video on-demand (BVOD) platforms. It plays into how Archie Rose is challenging the status quo of how excellence in the world of spirits is synonymous with adhering to established norms. 

Titled ‘Question Everything’, the campaign is openly inviting consumers to rethink their choices and depart from conventional norms, fostering a new appreciation for Australian spirits and the innovative and exceptional whisky, gin, vodka, and rum offerings of Archie Rose.

With a reputation built on white spirits like gin, Archie Rose’s twofold vision for the campaign is to educate Australians about their extensive range of spirits and to transform the perception and desire for Australian spirits. 

To make this happen, The Works has developed a platform that invites Australians to explore the world of Archie Rose and discover the exceptional spirits that challenge traditions and redefine excellence. 

The brand platform reflects the distillery corporation’s relentless curiosity, paired with utmost respect for the traditions surrounding the craft of spirits, which has enabled them to bring heightened experiences to the world.

Iggy Rodriguez, executive creative director at The Works, said, “We want to give credit to the Archie Rose team for treating us like a partner and being so collaborative in working together to shape this new direction for the brand. Question Everything is more than a campaign; it’s a business philosophy baked into every step of the process. From the spirits to the bar, live experiences, new product launches, and communications, it’s by questioning everything in the world of the traditional spirits that have led Archie Rose to be the pioneer brand they are today.”

Victoria Tulloch, head of marketing at Archie Rose, also added, “Our new brand platform, Question Everything, is a great embodiment of Archie Rose’s dedication to producing the highest quality Australian spirits for almost ten years and our brand values of unconstrained creativity, fanatical excellence, and innovation. It’s been a pleasure working with The Works to develop the platform and to share its first iteration via our new out-of-home and video campaign.”

Meanwhile, also commenting on the campaign, Nikki McColl, client lead at SPEED, said, “We continue to be inspired by the vision of the team at Archie Rose, and it’s been a joy working with The Works to bring that vision to life in such a compelling way through out-of-home and BVOD.”

Share this article

Related Articles

View All
MARKETECH-PHOTOS
Marketing ANZ
The Works appointed to lead creative direction for Australian theme park Dreamworld
September 25, 2023
By Aliza Carmona
The Works unveil set of principles for generative AI implementation
Technology ANZ
The Works unveil set of principles for generative AI implementation
August 21, 2023
By Brandon Yulolo
The-Works
Marketing Featured ANZ
The Works appoints customer engagement lead, strategist
January 6, 2023
By Maureen Basa
The-Works-Julie-Dormand-MD
Marketing Featured ANZ
The Works appoints Julie Dormand as its first-ever MD
September 12, 2022
By Jean Cabico
Subaru-WRX-and-The-Works
Marketing Featured ANZ
Subaru’s latest campaign with The Works showcases new WRX rally model
May 24, 2022
By Jean Cabico
Subaru showcases BRZ model via new campaign with The Works
Marketing Featured ANZ
Subaru showcases BRZ model via new campaign with The Works
April 26, 2022
By Teddy Cambosa
No posts found

Featured Articles

View All
NewWNCONF
Marketing Featured Southeast Asia
MARKETECH APAC completes “What’s NEXT” hybrid conference series with launch in Singapore, Philippines
November 3, 2023
By Teddy Cambosa
PH marketing leaders to explore what’s next for customer engagement and strategies in 2024
Marketing Featured Southeast Asia
PH marketing leaders to explore what’s next for customer engagement and strategies in 2024
October 25, 2023
By Brandon Yulolo
Programmatic-WN-_1_
Technology Partners Global
What's NEXT: The programmatic supply chain for 2024
October 9, 2023
By MARKETECH APAC
It’s Time To Activate Your New Programmatic Supply Chain
Technology Partners APAC
It’s time to activate your new programmatic supply chain
October 5, 2023
By MARKETECH APAC
How the New Zealand on-ground activation scene aims to regain momentum in a post-pandemic time
Marketing Featured ANZ
How the New Zealand on-ground activation scene aims to regain momentum in a post-pandemic time
September 8, 2023
By Teddy Cambosa
How AirAsia leveraged the flexibility of programmatic DOOH campaign to unveil irresistible offers in Malaysia
Marketing Partners Southeast Asia
The 7-week travel campaign: How AirAsia tapped programmatic DOOH to encourage travel during peak season
September 1, 2023
By Teddy Cambosa
No posts found

Most Recent Articles

paramount wpp media cut off
Paramount drops WPP Media in cost-cutting move linked to Skydance merger
June 4, 2025
Aliza Carmona
No posts found
Vero boosts influencer marketing in PH with new appointment
June 4, 2025
Fatima Baduria
Australian brands struggle to harness martech and data amidst AI disruption
June 4, 2025
Teddy Cambosa
Singaporeans eye more trips in 2025 while battling cost concerns: report
June 4, 2025
Fatima Baduria
Broadsign launches automated in-advance DOOH buying to streamline OOH transactions
June 4, 2025
Aliza Carmona
Bushells returns to its roots in heritage-focused relaunch campaign by Think HQ
June 4, 2025
Teddy Cambosa
No posts found

Subscribe Now

Agreement(Required)
This field is for validation purposes and should be left unchanged.
Marketech APAC
We deliver the latest marketing news, trends, and best practices that serve everyone in the industry whether you’re from small or big enterprises.

Office

14i Seville Tower, Circulo Verde Phase 1, #70 Calle Industria, Brgy. Bagumbayan, Quezon City, 1100 Philippines +63 917 319 5762
+63 917 319 5762

Follow Us

Facebook Linkedin Youtube Spotify

Content Pillars

  • Marketing
  • Technology
  • Platforms
  • SME

The Publication

  • About Us
  • Contact Us
  • Terms and Conditions
  • Privacy & Cookie Policy
  • Events
  • Reports

Geographical Scope

  • South East Asia
  • East Asia
  • ANZ
  • SouthAsia
  • APAC
  • Global

Events

What's NEXT in Marketing Series
  • Singapore
  • Philippines
  • Hong Kong
  • Indonesia
  • Malaysia
Retail & E-Commerce Innovation Series
  • Malaysia
  • Philippines
Advertising Technology Asia Series
  • Philippines
  • Singapore
Awards
  • Empowered Women Awards
  • Marketing Technology Awards
  • NEXT Awards
  • Indonesia
  • Philippines
  • Malaysia
  • Singapore & APAC

Join our APAC marketing community

Subscribe to our newsletters to get the latest marketing news in the region.

Agreement(Required)
This field is for validation purposes and should be left unchanged.
© 2025 MARKETECH APAC. All rights reserved.
We use cookies to improve your experience and to analyse our traffic. To find out more, please click here. By continuing to use our website, you accept our Privacy Policy and Terms & Conditions. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT
Home
About Us
Write for Us
Contact Us
Subscribe
Facebook Linkedin