Vietnam – Apple has revealed its second ‘Shot on iPhone’ campaign with a new music video celebrating Tết, the Vietnamese New Year.
‘Save the Music,’ was done in collaboration with TBWA\ Media Arts Lab Southeast Asia, featuring Vietnam-based artist Wren Evans.
The music video was directed by C Prinz through the production company Smuggler. Meanwhile, Heckler Singapore worked on its post-production. C Prinz also collaborated with Vietnam’s BƯỚC NHẢY dance crew and choreographer, Tyrik Patterson, to ensure that the sequences appear cinematic for all social media platforms.
Highlighting the capabilities of iPhone 16 Pro, the music video was shot entirely using the phone’s camera, showcasing its slow motion, zoom, and stabilizing features.
Centered on Evans’ love for music, the video also highlights Vietnam’s culture of creativity to inspire others to take on a distinct artistic direction.
The music video, launched ahead of Tết celebrations across social media channels, aims to inspire others to dance and capture their experiences using the camera.
