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Anzu, Ubisoft extend in-game advertising partnership

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Tel Aviv, Israel – In-game advertising platform Anzu and video gaming giant Ubisoft have extended their partnership following the success of dynamic ads being integrated to Ubisoft’s games, namely racing title Trackmania and sandbox MMO Growtopia.

The in-game advertising integration by Ubisoft started out in 2021, which blended into the gaming environment, appearing on 3D objects like roadside billboards and banners. Since then, Anzu has brought several big-name brands into the titles, including Samsung, Microsoft, American Eagle, and Vodafone.

Said integration premiered as part of the DIGI1 by Gamevention online gaming convention. During a 30-minute live stream, four streamers participated in the first-ever worldwide multiplayer streaming session of the yet-to-be-released, new version of Trackmania, complete with the blended in-game Vodafone banner ads powered by Anzu technology.

Itamar Benedy, CEO at Anzu, said that they are thrilled about extending their partnership, adding that they look forward to bringing their blended in-game ads to more of Ubisoft’s premium titles.

“We’ve been on an incredible journey with Ubisoft. They were one of the first big studios to work with us on our PC offering after identifying an opportunity to offer Trackmania fans a popular title, with in-game ads that not only compliment the gameplay but make it more realistic,” Benedy said.

Anzu has worked with several entities in the past year to extend their in-game advertising offering, including Saber Interactive, Roblox, and Eskimi.

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