Tag: Anzu
Singapore — Anzu, an in-game advertising solution, and Integral Ad Science (IAS), a global media measurement and optimization platform, have announced the introduction of an industry-wide solution that tracks viewability and invalid traffic (IVT) across 2D and 3D gaming environments. Anzu and IAS have...
Entravision MediaDonuts will now represent Anzu in Bangladesh, Cambodia, India, Indonesia, Malaysia, the Philippines, Thailand, and Vietnam.
Through this collaboration with Anzu, IAS provides advertisers with Invalid Traffic (IVT) measurement and reports on Viewability through the IAS Signal platform.
Tom Simpson brings in to Anzu vital experience working with brands and game publishers across Asia-Pacific.
The funding round by Anzu will be used to continue its work as a global in-game advertising platform.
This means advertisers working with Anzu have access to third-party viewability verifications and in-view metrics by Oracle Moat.
The partnership between Livewire and Anzu first began in January when the two companies partnered to help APAC advertisers reach players in Roblox.
This partnership will further enrich NBCUniversal’s capabilities in growing entertainment areas like gaming and esports.
Anzu is helping the team replicate that; advertisers will be able to run their banner and video ads on games such as Dakar Desert Rally.
The partnership will enable advertisers to run their campaigns within ‘All Star Tower Defense’, the hit experience on the Roblox platform.
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