Australia – Detmold Group, a sustainable packaging manufacturer, has appointed Orchard as its digital agency following a competitive pitch. Orchard is set to oversee the digital creative operations across Detmold Group’s businesses, including Detpak and Paperpak.
As part of the partnership, Orchard will expand its e-commerce and marketing technology offerings for Detmold Group.
Detmold Group, as an innovator in sustainable paper and board packaging solutions, has worked with brands globally including Woolworths, McDonald’s, Dusk, and Uber Eats.
Throughout its 70 years of operations, Detmold Group aims to help brands obtain their sustainable objectives. This includes its development of a portal providing sustainable packaging for merchants as part of its partnership with Uber Eats.
Kate Heylen, Detmold group digital marketing manager, commented, “Orchard has strong technical and e-commerce expertise, deep knowledge of the Optimizely platform, and alignment in cultural values, making this partnership a natural fit. We are excited to collaborate closely with the Orchard team to continue to deliver cutting-edge digital strategies that will drive continued growth.”
“We’re honoured to partner with a company of Detmold Groups calibre, one that has demonstrated impressive growth over many decades. With our deep expertise and experience, Orchard is well-positioned to deliver connected experiences that will support and enhance Detmold Group’s ongoing success,” Wai Kwok, Orchard chief executive officer, commented.