Global – Amplify, a global creative firm specialised in experience and culture, has stepped up to help Santa this holiday season. For years, the world’s most famous North Pole resident has evaded detection throughout his annual globe voyage.
However, in the fast-paced world of intelligence and monitoring, the Amplify innovation team became concerned about an impending time when Santa could struggle to do his job without being caught.
Amplify’s internal innovation team has developed a prototype to solve one of Santa’s main concerns—preserving the joy of the holiday season—inspired by anti-surveillance apparel.
Version 1 was created with the global network of Amplify offices in mind, allowing Santa to elude facial recognition software on December 25th. The algorithms will be fooled, and he will be identified as a fox in London, a seagull in Australia, a rat in New York, and a raccoon in Los Angeles.
Speaking about the prototype, Amplify design team says, “Working with such an iconic figure present in so many cultures is an opportunity we couldn’t let go.”
