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Alibaba’s 11:11 Global Shopping Festival reels in $74.1B


Hangzhou, China – This year’s 11:11 Global Shopping Festival by commerce giant Alibaba has reeled in USD 74.1B in gross merchandise value (GMV), marking a 26% increase in comparison to last year’s event.

The shopping festival, lasting through eleven (11) days from November 1 to 11 across Alibaba and its affiliates like AliExpress and Lazada, has seen 470 brand participations. These brands, in total, amassed USD 15.1M in GMV.

Other notable statistics include:

  • 250,000 brands in total participated in 11.11 this year, of which 31,000 are overseas brands.
  • 2,600 overseas brands participated in 11.11 for the first time.
  • AI customer chatbot handled over 2.1 billion queries during the 11-day period

The United States was the top country selling to China in terms of GMV value. Other key nations include Australia, Canada, France, Germany, Italy, Japan, Korea, New Zealand and the UK.

“Over the past 12 years, innovation has been at the heart of 11.11 and along the way it became a global consumer festival. 11.11 is defined by our consumers, merchants and our partners across the ecosystem, and also a beneficiary of all the support from society. “We will continue to focus on developing our digital infrastructure in the service of empowering merchants of all sizes to find a path to success in the digital economy,” said Jiang Fan, President of Taobao and Tmall.

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