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Alibaba Cloud digitizes Genting Malaysia‘s outdoor theme park with virtual queue solution

Genting SkyWorlds

Kuala Lumpur, Malaysia – Alibaba Cloud, the digital technology and intelligence backbone of Alibaba Group has announced a partnership with the gaming, hotel, and resort company Genting Malaysia Berhadto deploy the Virtual Queue (VQ) Solution at the Resorts World Genting’s upcoming outdoor theme park, Genting SkyWorlds. 

The newly developed VQ Solution will integrate Alibaba Cloud’s advanced technology with a reservation system for individual rides to provide a seamless and engaging entertainment experience from start to finish.

The VQ solution will allow visitors to plan their entire theme park experience from start to finish even before they reach the location. Visitors will be able to download the Genting SkyWorlds’ VQ Mobile App and purchase their tickets online at their convenience. Once the tickets are booked, the app will allow visitors to plan their itinerary or provide them with an alternative optimized recommended itinerary to offer them a customized experience based on their preferences.

Alibaba Cloud’s VQ Solution is a comprehensive system that leverages Artificial Intelligence (AI) and integrates five algorithm modules – Dynamic VQ Slot Prediction, Dynamic Gamification Management, Itinerary Planning, and Incentive Recommendation as well as Crowd Analysis and Prediction. These modules combine to enable more efficient crowd management and to reduce waiting time dynamically. 

By continuously evaluating the supply and demand for each attraction, the VQ Solution will allow visitors to see available VQ slots and the waiting period for each ride in real-time. It will also enable them to advance to the fast lane and skip queues. Visitors will be able to receive a recommended itinerary which offers suggestions on suitable attractions they can enjoy while waiting for their turn. Visitors who purchase their tickets offline can download the app upon their arrival or use the VQ kiosks within the theme park to enjoy a similar experience.

 Through the solution, Genting SkyWorlds will be able generate gamified incentives to help divert patrons away from overcrowded areas to non-ride attractions and facilities, such as eateries and retail malls. Incentives will be provided to visitors who continue to use the VQ Mobile App to reserve VQ slots and follow the recommended itineraries.

“At Resorts World Genting, the enjoyment of our guests has always been our utmost priority. When Genting SkyWorlds opens next year, guests will be fully immersed in a world-class theme park boasting many rides, attractions, shows, and experiences unlike anything seen before in this region. Through Resorts World Genting’s partnership with Alibaba Cloud, the VQ solution will reduce the need to wait in line and allow more opportunity for our guests to enjoy their time at SkyWorlds and beyond within the resort. We look forward to adopting this advanced VQ solution to provide a more efficient and rewarding experience, unique to Resorts World Genting,” said Greg Pearn, vice president of the theme park, Resorts World Genting.

Meanwhile, Jordy Cao, general manager of Malaysia, Alibaba Cloud Intelligence, said, “We are delighted to support Resorts World Genting on their journey of digital transformation to revamp Genting SkyWorlds’ visitors’ experience with the powerful, stable, and secure solutions and products from Alibaba Cloud. We hope this partnership will bloom positive results once the theme park opens and paves the way for future innovation. As the only global cloud provider operates local data centers in Malaysia, Alibaba Cloud will continue to work closely with partners and customers on their way of digital transformation.”

Alibaba Cloud is the biggest public cloud service provider in APAC and is ranked third globally, according to research and advisory company Gartner. It operates 63 availability zones in 21 regions globally.

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