Singapore – Telecommunications company Singtel spotlights the capabilities of artificial intelligence (AI) in its latest Chinese New Year (CNY) film.
The ‘Once Upon a CNY’ film, which injects humour while highlighting the importance of technology, shows how AI saves a family’s CNY celebration.
Singtel has recently been integrating AI into its businesses, including its offering of free Perplexity Pro subscriptions to customers. In line with this, the new short film is a reference to Perplexity, highlighting its abilities.
Following the story of wife and mother Mei who is struggling to prepare for CNY, the film shows how an AI assistant immediately makes her tasks lighter.
An AI assistant suddenly responds to her troubles after expressing how she cannot be “everything everywhere all at once,” a reference to the Hollywood film that presents a woman learning from the different versions of her life.
Like in ‘Everything Everywhere All at Once,’ Mei is also shown an alternate reality where all her worries are eliminated through technology. Inspired, Mei uses Singtel’s WiFi 7 to easily handle smart appliances, including a fridge and a vacuum.
Singtel produced ‘Once Upon a CNY’ in collaboration with Akanga Films, set to run on Singtel TV and social media channels from January 17 to February 12.
Yuen Kuan Moon, Singtel group chief executive officer, said, “We have always strived to stay abreast of technology to serve our customers better and this year, AI-driven innovation will definitely be front and centre as we bring its transformative powers to our retail and enterprise customers. By showing how AI can even transform everyday life at home, we are underlining our commitment to making AI accessible to all by enriching consumers lives and empowering enterprises to innovate, reinvent themselves and grow.”
Lian Pek, Singtel’s vice president of group strategic communications and brand, said, “The burnt-out mom is both universal and relatable, which is why we chose her to demonstrate the very real benefits of deploying best-in-class connectivity and technology at home. This is especially pertinent during festive occasions like Chinese New Year where everyone can arm themselves with the latest technology to make their lives easier. As a company that derives its purpose from empowering customers, this film is about how technology can do wonders in helping us keep traditions alive!”
