Singapore – Criteo has officially appointed Michael Komasinski as its new chief executive officer and board member, succeeding Megan Clarken, who recently announced her retirement.
With over 20 years of experience in AdTech, Komasinski joins Criteo with a strong track record of building global brand and retail relationships. He has consistently driven profitable growth for leading organisations by leveraging technology-driven strategies while fostering an inclusive work environment.
Komasinski is currently CEO of the Americas and president of global data & technology at dentsu, where he joined through the 2016 Merkle acquisition. He became global CEO of Merkle in 2021, leading a technological transformation that integrated AI into dentsu’s products, enhancing client value and driving major enterprise wins. He also expanded Merkle’s retail media consulting practice and merged it with dentsu’s media buy-side capabilities.
Before joining dentsu, Komasinski led over 14,000 employees across 50+ locations at Merkle. He has held leadership roles at Razorfish, Schawk Retail Marketing, Nielsen, and A.T. Kearney. Komasinski also serves on the Ad Council’s board and the client advisory boards of Meta and Microsoft.
Commenting on his appointment, Komasinski said, “Criteo’s transformation into a global commerce media powerhouse and AdTech leader has been inspiring, and I am excited and energised to serve as the company’s next CEO and build on this momentum.”
“There are massive growth opportunities in media today with new advancements in AI and a global rise in e-commerce, which are driving hyper-personalised consumer touchpoints across more content and devices than ever before. I’m thrilled to be partnering with Criteo’s talented team, who has built incredible assets in AI over the years, to deliver compelling commerce solutions for our clients and drive shareholder value,” he added.
Criteo’s Board of Directors has appointed Komasinski as CEO, with his new role taking effect on February 15, 2025. He will succeed Clarken, who will transition to a senior advisory role to support a smooth handover.
“We ran a comprehensive search process to identify the next CEO of Criteo to ensure we have the right leader to spearhead the next phase of the company’s AI-fuelled transformation and vision as the world’s leading commerce media platform,” said Rachel Picard, chair of Criteo’s board of directors.
“We are thrilled that Michael is joining us to lead Criteo at this exciting time in our journey. Michael is a high-caliber executive with the ideal mix of skills, including tech-enabled product development expertise, hands-on experience managing brand and retailer relationships, and a proven ability to drive accelerated growth and scale globally. Over the course of his career, Michael has also demonstrated a collaborative approach to management that has galvanised global organisations to lead in digital marketing and technology. We are confident that Michael will bring a valuable perspective to drive Criteo’s strategy forward, further enhancing our commerce and retail media leadership, and building on our strong momentum thanks to Megan’s critical contributions and the dedication of the entire team,” Picard added.
