Singapore – Commerce media firm Criteo has announced ‘Commerce Grid’, a supply-side platform (SSP) intended particularly for publishers and agencies looking for programmatic integration of media and commerce.
Leveraging Criteo’s innovative AI technology, which analyses real-time commerce signals, advertisers can target potential buyers across multiple channels, devices, and periods of their purchasing journey by integrating these audiences with a premium inventory. Furthermore, publishers can benefit from Criteo features like shoppable formats and commerce insights.
Brian Gleason, chief revenue officer at Criteo said, “Commerce Grid is another milestone in our transformational roadmap, enabling our existing and future clients to engage in the massive commerce media opportunity. While publishers recognize the opportunity, they’ve also struggled to find a clear path on how to access commerce budgets and buyers.”
He added, “With Commerce Grid, we’re able to connect them directly to commerce demand and opportunities, while giving agencies and brands the flexibility to access desired commerce segments, coupled with premium supply, through their preferred demand platforms.”
Omnicom Media Group (OMG), the media services division of Omnicom Group, served as the exclusive agency partner for said launch.
Megan Pagliuca, chief activation officer at OMG, commented, “Commerce Grid marks a significant step forward for the industry by enabling both flexibility and performance. This gives us a new opportunity to find and reach the right audiences by leveraging existing buying systems and workflows to deliver superior commerce outcomes for our clients.”
