Shanghai, China – Ahead of the Chinese New Year, adidas China unveiled a film paying tribute to the next generation of Chinese footballers and their passion for the game.
Centered around the song “Happy New Year”, the 1-minute-25-second film features young players from Xu Genbao Football Base and Tsinghua University High School Football Team, who pause their festive celebrations to reunite with coaches and teammates. The film highlights their dedication to football and the joy the sport brings to their lives.
Created by TBWA Shanghai, the film emphasises the commitment of China’s youth footballers and reflects values associated with Chinese New Year — family, togetherness, hope, and optimism for the future.
It captures intimate moments both on and off the pitch, including training in the snow, sharing dumplings, and celebrating together, showing how football is woven into the players’ daily lives and culture. The film concludes with young athletes sharing their personal hopes for the future of the sport.
The campaign was released across adidas’ official social media channels, including WeChat, Rednote, Douyin, and Weibo, as well as on vertical football media.
In China, adidas continues to support the country’s football development through strategic partnerships with the China Football Development Foundation and the China High School Football League.
