Tag: Football
Kuala Lumpur, Malaysia — U Mobile has launched its newest integrated FIFA World Cup 2026 campaign, designed to bring Malaysians closer to football’s biggest tournament through streaming, exclusive fan experiences and a brand film celebrating the nation’s shared passion for the sport. As the Official...
![[Campaign] Singlife x Mediacorp x FIFA](https://marketech-apac.com/wp-content/uploads/2026/06/Campaign-Singlife-x-Mediacorp-x-FIFA.jpg)
Singapore – Singlife has signed on as a main sponsor of Mediacorp’s broadcast of the FIFA World Cup 2026 in Singapore, aligning the homegrown financial services company with one of the world’s most-watched sporting events. The sponsorship will run throughout the tournament from 12 June to 20 July, with...
Singapore – As the countdown to the FIFA World Cup 2026 intensifies, the LEGO Group is rolling out a series of football-themed experiences and builds across Singapore, centred on an immersive activation at Compass One. The campaign includes a pop-up at Compass One’s Atrium from 4 to 21 June, alongside...
Singapore — Samsung is bringing football and television together in its latest campaign “When it matters, watch it on a Samsung,” celebrating two decades as the world’s No.1 TV brand, according to market researcher Omdia. Created by BBH Singapore, the campaign centres on the brand’s 20-year streak...
Singapore — Garena Free Fire is bringing football fans together with their brand-new global campaign “Fire Kickoff,” featuring themed gameplay, exciting challenges, and exclusive rewards to celebrate a festive in-game experience ahead of the football season! Running from June 5 to 21, the massive...
Titled “Who Are Ya?”, the two-minute film features a mix of football figures and entertainment personalities discussing topics related to business-to-business finance through the lens of football fandom.
The film begins with Beckham handing the “playbook” to fans, symbolically inviting them to define the rules of the Pepsi Football Nation. It then follows a series of stylised scenes that highlight football culture beyond the match itself.
Bangkok, Thailand – Thai telecommunications company AIS has entered into a three-year agreement with Bundesliga International to become the exclusive broadcaster of the Bundesliga in Thailand, covering the 2026/27 to 2028/29 seasons. Under the deal, matches from Germany’s top-tier football league will...
Singapore – Singapore’s national football body is stepping up its outreach as the men’s team prepares for its next home fixture, following a milestone qualification for the AFC Asian Cup. The Football Association of Singapore (FAS) has released a new brand film aimed at strengthening public support for...
The initiative will also feature a roster of international football players, positioned as figures who influence both sporting performance and broader culture.
