Singapore – Global communications agency Redhill has teamed up with the Geylang International Football Club (GIFC) to drive women’s football in Singapore by boosting its visibility in the country and highlighting the players and their achievements, as well as promoting a positive image of the sport.
Through this partnership, Redhill will provide sponsorship in addition to strategic communications support to help promote the Women’s Premier League team, its talented players within GIFC, and to connect with a wider audience.
Said partnership is expected to bring greater visibility and recognition to women’s football. The Women’s Premier League is an opportunity to showcase the talent, dedication, and hard work of the players within GIFC and other clubs in Singapore.
For Redhill CEO Jacob Puthenparambil, they are proud of supporting the organisation, stating that said partnership will serve as an inspiration for young women to join the team and fuel their commitment to strengthening community outreach efforts.
“We are confident that our partnership will help promote women’s football in Singapore and showcase the exceptional players within the Women’s Premier League.Our shared commitment to excellence and diversity will undoubtedly create a positive impact on women’s football in Singapore and beyond. We are excited to embark on this journey with GIFC and look forward to the upcoming season of the Women’s Premier League,” he said.
Meanwhile, Thomas Gay, chairman of Geylang International, commented, “As a global communications agency, their support towards promoting women’s football in Singapore and showcase our talented athletes within our club will be invaluable. We believe this partnership will help us to raise the profile of women’s football in Singapore and encourage more women to take up the sport.”
Redhill has recently ventured into supporting programmes and strengthening their offerings. In December 2022, the agency launched Redhill Lancers, a programme aimed at supporting early-stage startups. It has also acquired VS Story in September 2022 to bolster the agency’s sustainability offerings.