Shanghai, China – Apple has partnered with TBWA\Media Arts Lab Shanghai to launch its latest 2024 Chinese New Year film titled ‘Little Garlic’ that shows the importance of embracing and being proud of one’s self.
The digital film, shot with an iPhone, addresses the insecurity felt by many Gen Zs in China. It tells the story of a young girl, Wei, battling with her insecurities and how she overcame them with the help of her grandfather’s wisdom and love.
With this film, Apple welcomes the year of the dragon through a poignant yet timely message that there is nothing wrong with being ‘just yourself’ and that you are unique in your own way.
The film also highlights Apple’s iPhone’s features that were used to bring the film to life.
‘Little Garlic’ will appear on broadcast, digital, and social media platforms.
Apple’s new CNY film comes after the launch of its ‘Relax, It’s iPhone’ campaign in Vietnam, which featured a ‘Shot on iPhone’ music video. This is Apple’s seventh year of celebrating Chinese New Year with a digital film shot by their iPhone.
