Tag: TBWA Shanghai

adidas china CNY campaign 2026
adidas releases CNY campaign celebrating China’s next generation of footballers
Posted on February 5, 2026
by Aliza Carmona
Shanghai, China – Ahead of the Chinese New Year, adidas China unveiled a film paying tribute to the next generation of Chinese footballers and their passion for the game. Centered around the song “Happy New Year”, the 1-minute-25-second film features young players from Xu Genbao Football Base and Tsinghua...
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