Shanghai, China – Full-service media agency Essence China has been appointed by Global footwear brand Crocs in China to be its media partner to handle the brand’s integrated media business.
Essence will be managing the brand’s strategy, media planning, media activation, and content innovation for Crocs’ digital and offline brand and performance marketing campaigns.
In China, Crocs products are available on e-commerce platforms such as Tmall and JD.com, and in retail stores across the nation.
Senior Marketing Director of Crocs in China, Hao Xu, commented that the brand is committed to making the world “a happier place” through continued innovation and creativity. Hao Xu further shared that they were looking for an agency partner to accelerate their efforts in a year of rebranding, deepening their relationship with consumers in the e-commerce space, and capturing new opportunities in the market.
“With Essence’s integrated media offering, and expertise in data-driven brand and performance marketing, we look forward to working closely with the team to drive Crocs’ brand transformation and business growth in China,” said Hao Xu.
Meanwhile, Benjamin Wei, managing director of Essence China, said that Crocs and Essence share a “tireless pursuit” of innovation, creativity, and improvement with a people-first approach.
“With a mission to make brands more valuable to the world, Essence’s belief is that when brands like Crocs put people first, they have tremendous potential to make the world a better place – creating real value for consumers while fueling organizational culture and success. We are delighted to collaborate with Crocs to deliver valuable advertising that reinforces its vision of ‘everyone comfortable in their own shoes’ and propel its growth across China,” added Wei.