Tag: Head of growth

Sydney, Australia – Consulting-led digital marketing agency Orange Line has appointed Brian Collins as head of growth to lead the global expansion of its innovative product offerings, with a strong focus on scaling in the United States. 

Bringing 14 years’ experience in digital strategy and growth marketing, Collins excels in securing global accounts, scaling teams and driving revenue. 

Reporting to Aishling Farrell, general manager at Orange Line, his role will focus on identifying growth opportunities, building new business and enhancing Orange Line’s presence across international markets.

Prior to moving to Australia, Collins was Head of UK Digital for Ogilvy in London where he worked with brands including Mattel across EMEA, Vodafone, Nokia, Bacardi and British Airways. 

Collins previously held other senior leadership roles at ContentCal (acquired by Adobe) and Strong Roots (acquired by McCains). Since moving to Australia, Collins has worked on brands like Oroton, Eckersley’s Arts & Crafts, and Charter Hall.

Speaking on his new role, Collins said, “I’m thrilled to join Orange Line at such a pivotal moment in its journey. I was blown away by the agency’s exceptional product suite and their proven execution capabilities set the agency apart in the digital marketing space. I’m excited to strengthen our leadership in the Australian market while establishing a robust footprint in the U.S.”

Meanwhile, David Klein, co-founder at Orange Line, commented, “We are delighted to have Brian on board. His extensive experience in scaling businesses and passion for innovative growth strategies aligns perfectly with our vision. Brian will play a critical role in enhancing our capabilities and accelerating our expansion into new markets.” 

Collins appointment comes as Orange Line builds on its recent milestones, including major client wins such as Abano Healthcare, Fantastic Furniture and Skyscanner. 

Manila, Philippines – HAVAS Ortega has announced the appointment of Rozzaine Valenzuela as its new head of growth, and will also serve as the deputy general manager leading the Arena Media brand. Her track record in driving business development and implementing transformative strategies is poised to propel HAVAS Ortega to new heights.

In her new role, Rozzaine will lead initiatives to expand the agency’s client base and advance its service offerings. Additionally, she will oversee operations for the Arena Media to ensure that the agency integrates strategies that only deliver impactful results for its clients.

She brings with her 15 years of experience in the media and advertising field, having previously held roles at Mindshare, Publicis Media, and most recently a regional client leadership role for SEA and Taiwan.

Rozzaine’s appointment is effective immediately, and she will be working directly with the various specialty teams of the HAVAS Village.

Speaking on her appointment, she said, “I am thrilled to join HAVAS Ortega and Arena Media. This is an exciting opportunity for me, to work with an incredibly talented team and contribute to the growth of an agency that values creativity and innovation. I look forward to building strong relationships with our clients and making meaningful and impactful change.”

Meanwhile, Jos Ortega, CEO of HAVAS Ortega, expressed his enthusiasm about the newest member of the team, commenting, “HAVAS Ortega is in expansion mode, having recently launched two specialist brands and five new service offerings. To ensure success, we need talent of Rozzaine’s caliber. Her expertise and approach will be instrumental in strengthening our position as industry leaders.”

Lastly, Jay Lim, chief operating officer of HAVAS Media Network , also shared his thoughts on Rozzaine’s appointment, saying, “We are excited to welcome Rozzaine to our team. Her creativity and analytical skills align perfectly with our mission to deliver pioneering solutions that resonate with our clients and their audiences. I am confident that her leadership will significantly contribute to our growth and success.”

Singapore – Data and AI company ADA has appointed Anthony Chan as its new head of growth. Chan will be spearheading the company’s marketing technology sales team across the APAC region. 

Chan bring with him 25 years of experience in martech sales and partnership management with top companies Microsoft, Sitecore, and Braze, and was most recently vice president and enterprise sales leader of Merkle APAC Region. Chan has supervised exponential growth across multiple businesses throughout his globetrotting career. 

The agency said the appointment is part of its ambitious plans to grow its martech business. Chan’s responsibility is to strengthen ADA’s portfolio of digital marketing solutions for brands. His team will be overseeing ADA’s sales progression and contribute to the firm’s plans in strengthening its position as the region’s largest independent analytics, data, and AI business.

Anurag Gupta, ADA’s chief operating officer, stated, “ADA is thrilled to have Anthony onboard as head of growth. Anthony’s blend of vast experience in B2B sales, partnership management and management consulting is a great addition to our solutions leadership team.”

Gupta continued, “With his appointment, I am confident in the focus that ADA has in place to strengthen and tap on the opportunities that lie in the 10 markets were established in, helping brands maximise their marketing technology ROI.”

Chan commented, “Marketing technology is one of ADA’s fastest-growing solution pillars as we see rapidly increasing integration in our clients’ digital marketing landscape. ADA’s growth plans are ahead of the curve, and I look forward to leveraging my experience to uncover more growth opportunities for ADA.”

Manila, Philippines – Business development veteran Joven Barceñas has recently joined international-wide UX and digital development agency Adaptis as its head of growth.

Prior to Adaptis, Barceñas was most notably the regional head of advertising and sponsorship sales at Lighthouse Independent Media in 2018, the publisher of Singapore-based Marketing Magazine. 

For his new role at Adaptis, Barceñas will be responsible for the firm’s business growth through business development and marketing, and also to improve processes within the function. Adaptis is a collective of digital development studios strategically located in Europe and Southeast Asia, providing experience-led technical capabilities to global clients. 

On his appointment, Barceñas said, “With almost a decade of exposure to media, marketing, and technology, I always wanted to discover what I can do and learn more in the tech space. I am very excited to be a frontrunner in humanizing technology through the apps and websites we create.”

Barceñas also shared to MARKETECH APAC that while the role charges him to focus on the company’s Australia, Singapore, and Thailand markets, his role “has no boundaries,” and that whenever opportunities strike within Adaptis’ other markets, he is more than ready to grab them.

Since its inception, Adaptis has grown through word of mouth – a testament to excellent client satisfaction. [My] priorities [for the role] are looking into the process and communications improvements from every aspect of client journeys with us – from prospecting to onboarding to project deployment. Part of the role is to create marketing initiatives to boost brand awareness for Adaptis. While I am doing these, business development activities are in place concurrently

Joven Barceñas, Head of Growth, Adaptis

Meanwhile, on his personal insights on the changes in the business development landscape amid the pandemic, Barceñas commented, “The most positive thing with virtual selling is that you can do 2 to 3 business meetings in 2 hours as it saves you time to travel from one place to another.”

He continued, “This means the business developers should have been more productive during these times. I think the main challenge is to effectively use the first meeting as an opportunity to build a better foundation of trust and relationship with new clients.”

Adam Eastburn, CEO, and founder of Adaptis, shared that prior to Barceñas’ appointment, the role was open to reach out to more companies to partner with them and to guide firms through their adaptation to changing human behavior and technology trends. 

While the company has been successfully acquiring new businesses since its inception in 2013, it believes that it could contribute more to the industry by educating new clients on user experience and providing excellent work that users would love. 

“The direction is always finding opportunities wherever and whenever. With Joven’s extensive regional business development experience, I trust that he will contribute to Adaptis’ growth, either opening up new markets or growing existing ones for us,” he said.

Adaptis has a presence in Europe and the Asia Pacific. They have offices in Switzerland, Singapore, Vietnam, and the Philippines. Their global clients include Kempinski Hotels, Toyota, Johnnie Walker, and more.