Skip to content
Marketech APAC
  • About Us
  • Reports
  • Events
  • Contact Us
SUBSCRIBE
  • MARKETING
  • TECHNOLOGY
  • PLATFORM
  • SME
Technology Featured Southeast Asia
No posts found

Ad-tech Criteo integrates Oracle Data Cloud to boost brand safety capabilities

by Teddy Cambosa

-

November 25, 2020

Cloud Computing Stock Image

Singapore – Criteo, a global ad-tech company, has announced the integration of marketing data services Oracle Data Cloud in their system to strengthen brand safety capabilities of marketer clients.

Through the new service integration, Criteo will use Oracle Data Cloud as a way for their clients to build up brand safety capabilities while maintaining brand scalability and performance. 

Citing a study from Interactive Advertising Bureau (IAB), over 77% of industry professionals stated brand safety as a key priority in 2020, gaining prominence over marketers in the mid of the rise of misinformation and sensitive news topics.

“With growing concerns over data and transparency, Criteo focuses on delivering the highest advertising experience for all partner advertisers and publishers. This integration with Oracle Data Cloud is an example of our incremental steps towards the best, most personalised and relevant ad experience possible. We’re pleased to partner with Oracle Data Cloud as we continue to meet industry and client standards when it comes to brand safety,” said Taranjeet Singh, managing director of Criteo SEA and India.

Chris Stark, senior director of product management at Oracle Data Cloud commented, “We’re pleased to work with Criteo to provide industry professionals the right technology solution to address ongoing and fast evolving brand safety concerns. Together, our goal is to give advertisers more control of their ad placements and shift the growing conversation surrounding brand safety to focus on long-term brand suitability.”

The newest service integration is already available across all Criteo clients with no additional cost.

Related Tags Criteo Oracle Oracle Data Cloud Cloud service Brand safety Misinformation cloud migration information
Share this article

Related Articles

View All
Michael Woo and Andy Chung
Marketing Featured East Asia
GroupM pushes INCA into HK market expansion
November 24, 2020
By Teddy Cambosa
taylor-vick-M5tzZtFCOfs-unsplash
Technology Featured East Asia
Ad-tech Criteo launches JP data center on green energy premise
October 23, 2020
By Teddy Cambosa
DoubleVerify
Technology Featured Global
DoubleVerify announces new CTV brand safety solution for advertisers
October 12, 2020
By
No posts found

Featured Articles

View All
No posts found

Most Recent Articles

SRT, TBWA\Singapore bring Macbeth experience to Roblox as part of Project Arts Metaverse
SRT, TBWA\Singapore bring Macbeth experience to Roblox as part of Project Arts Metaverse
May 30, 2025
Fatima Baduria
No posts found
Okaya Power awards integrated media duties to dentsu X India 
May 30, 2025
Aliza Carmona
PepsiCo joins Formula 1’s growing list of official partners
May 30, 2025
Teddy Cambosa
UNIQLO Singapore to open first touchpoint concept store for online-to-offline shopping experience
May 30, 2025
Fatima Baduria
CelcomDigi celebrates preservation of Bornean languages with new chatbot, campaign
May 30, 2025
Teddy Cambosa
Café de Coral pays tribute to generational bonds in new dentsu HK campaign
May 30, 2025
Aliza Carmona
No posts found

Subscribe Now

Agreement(Required)
This field is for validation purposes and should be left unchanged.
Marketech APAC
We deliver the latest marketing news, trends, and best practices that serve everyone in the industry whether you’re from small or big enterprises.

Office

14i Seville Tower, Circulo Verde Phase 1, #70 Calle Industria, Brgy. Bagumbayan, Quezon City, 1100 Philippines +63 917 319 5762
+63 917 319 5762

Follow Us

Facebook Linkedin Youtube Spotify

Content Pillars

  • Marketing
  • Technology
  • Platforms
  • SME

The Publication

  • About Us
  • Contact Us
  • Terms and Conditions
  • Privacy & Cookie Policy
  • Events
  • Reports

Geographical Scope

  • South East Asia
  • East Asia
  • ANZ
  • SouthAsia
  • APAC
  • Global

Events

What's NEXT in Marketing Series
  • Singapore
  • Philippines
  • Hong Kong
  • Indonesia
  • Malaysia
Retail & E-Commerce Innovation Series
  • Malaysia
  • Philippines
Advertising Technology Asia Series
  • Philippines
  • Singapore
Awards
  • Empowered Women Awards
  • Marketing Technology Awards
  • NEXT Awards
  • Indonesia
  • Philippines
  • Malaysia
  • Singapore & APAC

Join our APAC marketing community

Subscribe to our newsletters to get the latest marketing news in the region.

Agreement(Required)
This field is for validation purposes and should be left unchanged.
© 2025 MARKETECH APAC. All rights reserved.
We use cookies to improve your experience and to analyse our traffic. To find out more, please click here. By continuing to use our website, you accept our Privacy Policy and Terms & Conditions. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT
Home
About Us
Write for Us
Contact Us
Subscribe
Facebook Linkedin