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Teddy Cambosa
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Marketing Featured APAC
‘Marketing Technology Awards’ returns this 2025, highlighting specialisations in martech innovation across Asia-Pacific
March 27, 2025
Teddy Cambosa
As the marketing landscape continues to evolve, leveraging martech effectively is no longer just an advantage—it is a necessity for sustainable growth and competitive differentiation.
Agency Leadership Decoded: JOLT’s Jason Tan on proactive tech innovation to shape marketing’s future
Marketing Featured APAC
Agency Leadership Decoded: JOLT’s Jason Tan on proactive tech innovation to shape marketing’s future
| March 25, 2025
By Fatima Baduria
WNID 2025 new FI
Marketing Featured Southeast Asia
‘What’s NEXT in Marketing: Indonesia 2025’ conference unveils first roster of prominent speakers for its second edition
| March 21, 2025
By Aliza Carmona
Traversing the mobile frontier: Industry leaders to dive into mobile marketing at AppsFlyer's MAMA Manila
Marketing Featured Southeast Asia
Traversing the mobile frontier: Industry leaders to dive into mobile marketing at AppsFlyer's MAMA Manila
| March 12, 2025
By Fatima Baduria
What’s NEXT: Quantcast’s Joyce Seah on traversing the nuances of programmatic advertising in APAC
Marketing Featured APAC
What’s NEXT: Quantcast’s Joyce Seah on traversing the nuances of programmatic advertising in APAC
| March 10, 2025
By Fatima Baduria
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Coca-Cola, NewJeans transform ordinary laundromat into an epic pop-up pop culture playground
MarketingSoutheast Asia

Coca-Cola, NewJeans transform ordinary laundromat into an epic pop-up pop culture playground

BY Teddy Cambosa | March 10, 2025
KFC turns seemingly disastrous endorsement into marketing stunt for new Buldak wings with Publicis Thailand
MarketingSoutheast Asia

KFC turns seemingly disastrous endorsement into marketing stunt for new Buldak wings with Publicis Thailand

BY Fatima Baduria | March 18, 2025
MarketingSouth Asia

Flipkart and Nothing disrupt smartphone marketing with a bold call for mindful tech use

BY Aliza Carmona | March 19, 2025

Partner Articles

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Dodging geopolitical challenges: How Kaspersky Lab increased its SEA, Greater China revenue following issues in Western markets
MarketingPartnersAPAC

Dodging geopolitical challenges: How Kaspersky Lab increased its SEA, Greater China revenue following issues in Western markets

BY MARKETECH APAC | February 4, 2025
Samsung on launching context-driven programmatic advertising for enhanced targeted results
MarketingPartnersSoutheast Asia

Samsung on launching context-driven programmatic advertising for enhanced targeted results

BY MARKETECH APAC | February 3, 2025
Grameenphone on blending the power of internet, friendship to better understand animal signals
MarketingPartnersSouth Asia

Grameenphone on blending the power of internet, friendship to better understand animal signals

BY MARKETECH APAC | January 22, 2025

Recent Articles

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Marketing

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AIA Philippines collaborates with Knowledge Channel to promote healthy lifestyles for Filipino students
MarketingSoutheast Asia

AIA Philippines collaborates with Knowledge Channel to promote healthy lifestyles for Filipino students

BY Fatima Baduria | March 31, 2025
Philippines – Insurance company AIA Philippines has forged a partnership with educational free-to-air cable channel Knowledge Channel Foundation, Inc. (KCFI) to promote a healthy lifestyle for Filipino students. Through the collaboration, AIA is extending its AIA Healthiest Schools (AHS) program to the public schools within KCFI’s network. It leverages KCFI’s reach and expertise in producing...READ MORE
Alex Pastor tapped by Havas Ortega as head of Havas Red Philippines
MarketingSoutheast Asia

Alex Pastor tapped by Havas Ortega as head of Havas Red Philippines

BY Teddy Cambosa | March 31, 2025
MarketingGlobal

WPP named global shopper marketing and commerce partner for Heineken

BY Aliza Carmona | March 31, 2025
McDonald’s Singapore fosters inclusivity through ‘Buka Puasa’ breakfasts
MarketingSoutheast Asia

McDonald’s Singapore fosters inclusivity through ‘Buka Puasa’ breakfasts

BY Fatima Baduria | March 31, 2025
MarketingGlobal

Minor Hotels rebrands with new identity, unified loyalty program, and enhanced digital platforms

BY Aliza Carmona | March 31, 2025
Income Insurance launches drive-in comedy show to raise awareness on EV adoption
MarketingSoutheast Asia

Income Insurance launches drive-in comedy show to raise awareness on EV adoption

BY Fatima Baduria | March 31, 2025

Upcoming Events

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Sep
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NEXT Awards Indonesia 2025
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26
2
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CONFERENCE
What’s NEXT in Marketing: Philippines 2025
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26
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Empowered Women Awards 2025
Apr
24
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What’s NEXT in Marketing: Hong Kong 2025
May
22
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Retail & E-Commerce Innovation Marketing & Tech Summit: Malaysia 2025
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Retail & E-Commerce Innovation Marketing & Tech Summit: Philippines 2025
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NEXT Awards Philippines 2025
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What’s NEXT in Marketing: Indonesia 2025
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Technology

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TechnologyGlobal

Jellyfish launches AI-powered media in-housing platform alongside major rebrand

BY Aliza Carmona | March 27, 2025
London, UK – Jellyfish, the global digital marketing company under The Brandtech Group, has introduced a new AI-driven media in-housing platform as part of a broader rebrand that includes updated visuals and a new tagline. The new platform, built on Jellyfish’s automated marketing system, integrates proprietary AI tools, including the recently launched Media Ops Agent....READ MORE
Converge to bring Starlink’s high-speed internet to PH customers in new deal
TechnologySoutheast Asia

Converge to bring Starlink’s high-speed internet to PH customers in new deal

BY Teddy Cambosa | March 27, 2025
S4 Capital’s Monks signs strategic partnership deal with Hightouch in APAC
TechnologyAPAC

S4 Capital’s Monks signs strategic partnership deal with Hightouch in APAC

BY Teddy Cambosa | March 25, 2025
StackAdapt, Zitcha announce global partnership to empower brands leveraging retail media
TechnologyGlobal

StackAdapt, Zitcha announce global partnership to empower brands leveraging retail media

BY Teddy Cambosa | March 19, 2025
TechnologySoutheast Asia

Oracle in talks with Indonesia for potential Batam data centre

BY Aliza Carmona | March 17, 2025
TechnologyGlobal

Scope3 unveils Agentic Media Platform to revolutionise AI-driven media buying

BY Aliza Carmona | March 14, 2025

Platforms

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JCDecaux launches ready-made, lower-emission OOH packages
PlatformsANZ

JCDecaux launches ready-made, lower-emission OOH packages

BY Teddy Cambosa | March 31, 2025
Australia – JCDecaux has introduced a new way for advertisers to measure and reduce campaign carbon emissions with ready-made lower-emission programmatic networks powered by Scope3. These pre-selected networks across Small Format, Rail, and Large Format, enable advertisers to lower emissions by 31-53 percent compared to the Scope3 digital Out-of-Home benchmark. SBS, through its media agency...READ MORE
AU hardware chain Bunnings launches retail media offering ‘Hammer Media’
PlatformsANZ

AU hardware chain Bunnings launches retail media offering ‘Hammer Media’

BY Teddy Cambosa | March 28, 2025
PlatformsGlobal

TechCrunch acquired by Regent, ending Yahoo ownership

BY Aliza Carmona | March 25, 2025
Nine appointed by WBD as exclusive sales partner for advertising on Max
PlatformsANZ

Nine appointed by WBD as exclusive sales partner for advertising on Max

BY Teddy Cambosa | March 21, 2025
Around 51% of Singaporeans watch content on ad-supported streaming platforms
PlatformsSoutheast Asia

Around 51% of Singaporeans watch content on ad-supported streaming platforms

BY Teddy Cambosa | March 19, 2025
MILKRUN launches mobile game ‘KICKRUN’ to embrace footy season
PlatformsANZ

MILKRUN launches mobile game ‘KICKRUN’ to embrace footy season

BY Teddy Cambosa | March 13, 2025

SME

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MayBank, TikTok Shop announce collaboration to upskill ASEAN SMEs
SMESoutheast Asia

Maybank, TikTok Shop announce collaboration to upskill ASEAN SMEs

BY Teddy Cambosa | March 21, 2025
Kuala Lumpur, Malaysia – Maybank has announced a collaboration with TikTok Shop to launch a multi-market upskilling and digitalisation programme for small and medium enterprises (SMEs) in the ASEAN region.  Said initiative marks the first partnership of its kind between a financial institution and TikTok Shop, aiming to empower SMEs with the knowledge, skills, and...READ MORE
What's NEXT in Marketing: Here's why going digital is vital for MSMEs to earn customer trust online
SMESoutheast Asia

What’s NEXT in Marketing: Here’s why going digital is vital for MSMEs to earn customer trust online

BY Huiyan Pan | March 5, 2025
What’s NEXT: FedEx’s Salil Chari on propelling SMEs to global markets through digital-first strategies
SMEFeaturedAPAC

What’s NEXT: FedEx’s Salil Chari on propelling SMEs to global markets through digital-first strategies

BY Fatima Baduria | January 27, 2025
Asialink to receive up to $130m investment from IFC to boost MSME lending in the Philippines
SMESoutheast Asia

Asialink to receive up to $130m investment from IFC to boost MSME lending in the Philippines

BY Fatima Baduria | January 22, 2025
MDEC rolls out nationwide initiative to accelerate digital transformation amongst SMEs
SMESoutheast Asia

MDEC rolls out nationwide initiative to accelerate digital transformation amongst SMEs

BY Teddy Cambosa | January 17, 2025
Funding Societies, foodpanda extend partnership to finance Bumiputera merchants
SMESoutheast Asia

Funding Societies, foodpanda extend partnership to finance Bumiputera merchants

BY Teddy Cambosa | January 7, 2025

Tune in to

MARKETECH APAC Podcast

Your Ultimate Source for Marketing and Tech Insights Straight from the Industry Leaders!

Spotify Podcast
In this episode of What’s NEXT in Marketing: Interviews 2025, we talked to Quantcast’s Joyce Seah–head of client success for APAC–on the latest tech, trends, and best practices in programmatic advertising.
Listen to the interview to find out more on the future of marketing in the programmatic advertising, mobile marketing, retail media network scenes and more!
In this episode of What’s NEXT in Marketing: Interviews 2025 as we dive into the evolving landscape of programmatic advertising and the role of AI in driving marketing innovation.
Our guest, Liam McCartan, APAC VP of Sales at StackAdapt, shares insights on how AI-powered tools enhance real-time bidding, optimise ad performance, and streamline cross-channel campaign management. We also discuss key trends shaping 2025, including AI-driven fraud prevention, hyper-personalised targeting, and workflow automation.

Southeast Asia

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AIA Philippines collaborates with Knowledge Channel to promote healthy lifestyles for Filipino students
MarketingSoutheast Asia

AIA Philippines collaborates with Knowledge Channel to promote healthy lifestyles for Filipino students

BY Fatima Baduria | March 31, 2025
Philippines – Insurance company AIA Philippines has forged a partnership with educational free-to-air cable channel Knowledge Channel Foundation, Inc. (KCFI) to promote a healthy lifestyle for Filipino students. Through the collaboration, AIA is extending its AIA Healthiest Schools (AHS) program to the public schools within KCFI’s network. It leverages KCFI’s reach and expertise in producing...READ MORE
Alex Pastor tapped by Havas Ortega as head of Havas Red Philippines
MarketingSoutheast Asia

Alex Pastor tapped by Havas Ortega as head of Havas Red Philippines

BY Teddy Cambosa | March 31, 2025
McDonald’s Singapore fosters inclusivity through ‘Buka Puasa’ breakfasts
MarketingSoutheast Asia

McDonald’s Singapore fosters inclusivity through ‘Buka Puasa’ breakfasts

BY Fatima Baduria | March 31, 2025
Income Insurance launches drive-in comedy show to raise awareness on EV adoption
MarketingSoutheast Asia

Income Insurance launches drive-in comedy show to raise awareness on EV adoption

BY Fatima Baduria | March 31, 2025

East Asia

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MarketingEast Asia

MARS HK’s ‘Eclipse plus’ launch hits the right note with a singing and voice care campaign

BY Aliza Carmona | March 28, 2025
Hong Kong – MARS Hong Kong has partnered with EssenceMediacom, goat, and b-side creative agency to launch ‘Eclipse plus’ with a dynamic campaign featuring YanTing Chau, showcasing its soothing benefits through music. ‘Eclipse plus’ introduces new ingredients aimed at providing a soothing and comforting experience. The campaign highlights both the product’s functional and emotional aspects...READ MORE
MarketingEast Asia

Coca-Cola in Hong Kong joins Kai Tak Sports Park as a founding partner

BY Aliza Carmona | March 27, 2025
MarketingEast Asia

CARMA expands to Japan with new Tokyo office

BY Aliza Carmona | March 26, 2025
MarketingEast Asia

Starbucks China spotlights baristas’ dedication and craftsmanship in new campaign

BY Aliza Carmona | March 21, 2025

ANZ

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JCDecaux launches ready-made, lower-emission OOH packages
PlatformsANZ

JCDecaux launches ready-made, lower-emission OOH packages

BY Teddy Cambosa | March 31, 2025
Australia – JCDecaux has introduced a new way for advertisers to measure and reduce campaign carbon emissions with ready-made lower-emission programmatic networks powered by Scope3. These pre-selected networks across Small Format, Rail, and Large Format, enable advertisers to lower emissions by 31-53 percent compared to the Scope3 digital Out-of-Home benchmark. SBS, through its media agency...READ MORE
Philips taps Isaac Heeney to encourage Aussies to rethink everyday water choices
MarketingANZ

Philips taps Isaac Heeney to encourage Aussies to rethink everyday water choices

BY Teddy Cambosa | March 31, 2025
Wasserman hires Peter Jarmain as VP to bolster leadership team in Australia
MarketingANZ

Wasserman hires Peter Jarmain as VP to bolster leadership team in Australia

BY Teddy Cambosa | March 28, 2025
AU hardware chain Bunnings launches retail media offering ‘Hammer Media’
PlatformsANZ

AU hardware chain Bunnings launches retail media offering ‘Hammer Media’

BY Teddy Cambosa | March 28, 2025

South Asia

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MarketingSouth Asia

Buzzlab appoints Harish Shetty as client services director

BY Aliza Carmona | March 31, 2025
India – Buzzlab, the content-led growth consulting firm, has named Harish Shetty as its new client services director, bringing over 12 years of expertise in advertising, brand marketing, and integrated campaigns. A seasoned expert in brand and go-to-market (GTM) marketing, Shetty has a proven track record of developing and executing high-impact campaigns that drive both...READ MORE
MarketingSouth Asia

Madison Media secures media AOR mandate for Nexus Select Malls

BY Aliza Carmona | March 28, 2025
MarketingSouth Asia

New Holland pays tribute to India’s agricultural warriors in new campaign with Dentsu Creative Webchutney

BY Aliza Carmona | March 28, 2025
MarketingSouth Asia

Gleneagles Hospitals shifts focus from technology to human connection in new campaign

BY Aliza Carmona | March 27, 2025

APAC

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MarketingAPAC

Vaseline blends entertainment and skincare in TikTok short film campaign

BY Aliza Carmona | March 31, 2025
Australia – Vaseline has launched a TikTok short film campaign with creator agency Amplify, enlisting emerging filmmakers from Australia and South Korea to showcase its lip care range in fun, unexpected ways. The short film campaign follows characters in unexpected, extreme scenarios—like being trapped in a freezing jail cell or inflating 1,000 balloons—integrating Vaseline’s lip...READ MORE
MarketingAPAC

Tinder’s new campaign champions women redefining dating norms

BY Aliza Carmona | March 28, 2025
MarketingFeaturedAPAC

‘Marketing Technology Awards’ returns this 2025, highlighting specialisations in martech innovation across Asia-Pacific

BY Teddy Cambosa | March 27, 2025
MarketingAPAC

Pepsi’s latest campaign introduces ‘Taste Face’ as a new visual cue for bold flavour enjoyment

BY Aliza Carmona | March 26, 2025

Global

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MarketingGlobal

WPP named global shopper marketing and commerce partner for Heineken

BY Aliza Carmona | March 31, 2025
Netherlands – Heineken has appointed WPP as its global shopper marketing and commerce partner, entrusting the agency with enhancing retail and e-commerce experiences for its flagship brands, including Heineken, Heineken 0.0, and Heineken Silver. Based at WPP's Amsterdam Campus, the dedicated team—led by VML Amsterdam—will drive Heineken’s global below-the-line (BTL) marketing initiatives, focusing on developing...READ MORE
MarketingGlobal

Minor Hotels rebrands with new identity, unified loyalty program, and enhanced digital platforms

BY Aliza Carmona | March 31, 2025
Havas appoints new executives to lead global data, technology strategy
MarketingGlobal

Havas appoints new executives to lead global data, technology strategy

BY Fatima Baduria | March 28, 2025
TechnologyGlobal

Jellyfish launches AI-powered media in-housing platform alongside major rebrand

BY Aliza Carmona | March 27, 2025

Subscribe to MARKETECH APAC YouTube Channel

Programmatic Advertising: Shaping the Future of Marketing in APAC

In this episode of What’s NEXT in Marketing: Interviews 2025, we talked to Quantcast’s Joyce Seah–head of client success for APAC–on the latest tech, trends, and best practices in programmatic advertising. Watch the interview to find out more on the future of marketing in the programmatic advertising, mobile marketing, retail media network scenes and more!

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What’s NEXT in APAC Advertising Trends?

Join us in this episode of What’s NEXT in Marketing: Interviews 2025 as we dive into the evolving landscape of programmatic advertising and the role of AI in driving marketing innovation. The digital advertising space is rapidly transforming, with AI revolutionising decision-making, targeting, and campaign performance.

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What’s NEXT in Marketing: Customer Engagement in 2025

Watch our webinar on the latest customer engagement trends for 2025 and uncover how brands are redefining their strategies to drive loyalty and growth.

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MARKETECH Expert Up Close | Asnawi Jufrie, VP & General Manager SEA of SleekFlow

In this episode of MARKETECH Expert Up Close, Asnawi Jufrie (VP & General Manager for SEA at SleekFlow) talks with MARKETECH APAC’s Founder & CEO, Joven Barceñas about how AI is becoming a marketing game-changer.

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