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Content creation on steroids: How Club Med scaled production, maintained brand consistency, and boosted efficiency across 11 markets
Teads announces new APAC leadership structure following Outbrain-Teads merger
Wolfzhowl expands to SEA and AU; brings in Waheed Bidiwale, Jean Paul to leadership team
Partner Articles
Content creation on steroids: How Club Med scaled production, maintained brand consistency, and boosted efficiency across 11 markets
Dodging geopolitical challenges: How Kaspersky Lab increased its SEA, Greater China revenue following issues in Western markets
Samsung on launching context-driven programmatic advertising for enhanced targeted results
Recent Articles
- SRT, TBWA\Singapore bring Macbeth experience to Roblox as part of Project Arts Metaverseby Fatima Baduria
- Okaya Power awards integrated media duties to dentsu X Indiaby Aliza Carmona
- PepsiCo joins Formula 1’s growing list of official partnersby Teddy Cambosa
- UNIQLO Singapore to open first touchpoint concept store for online-to-offline shopping experienceby Fatima Baduria
- CelcomDigi celebrates preservation of Bornean languages with new chatbot, campaignby Teddy Cambosa
- Café de Coral pays tribute to generational bonds in new dentsu HK campaignby Aliza Carmona
Marketing
SRT, TBWA\Singapore bring Macbeth experience to Roblox as part of Project Arts Metaverse
Okaya Power awards integrated media duties to dentsu X India
PepsiCo joins Formula 1’s growing list of official partners
UNIQLO Singapore to open first touchpoint concept store for online-to-offline shopping experience
CelcomDigi celebrates preservation of Bornean languages with new chatbot, campaign
Café de Coral pays tribute to generational bonds in new dentsu HK campaign
Upcoming Events
Technology
Malaysia Airlines, Google deepen partnership to boost air travel through AI innovation
3Particle launches Malaysia’s first virtual production research and innovation centre
Eagle Eye partners with global POS marketing technology company Ecrebo
PubMatic, Overtone partner to power open internet with contextual intelligence
R/GA unveils AI search optimisation platform to track brands’ visibility
Amperity launches AI-powered agent to unify brands’ customer data
Platforms
Half of high-income players positive about ads in mobile games: report
Samsung TV Plus expands K-Content offering with exclusive SM Entertainment partnership
AI platform Glu enters APAC region to streamline e-commerce content creation
APAC played big role in global gaming growth; mobile installs rose 4% YoY in 2024
Taboola extends partnership with New Zealand’s Otago Daily Times
Viu announces collaboration with Azuki to expand Web3-focused initiatives
SME
PUMM’s FAST movement makes latest stop at Penang, highlights importance of embedding AI, ESG to SME strategies
KL Wellness City, PUMM team up for wellness-driven productivity talk for entrepreneurs, corporates
Validus Group and Fintech Nation launch US$10m fund to boost SME financing in Thailand, Indonesia
DTI, DOT ink partnership to bolster MSMEs, tourism in PH
DTI, TikTok Shop launch program to empower Filipino MSMEs in e-commerce
Maybank, TikTok Shop announce collaboration to upskill ASEAN SMEs
Tune in to
MARKETECH APAC Podcast
Your Ultimate Source for Marketing and Tech Insights Straight from the Industry Leaders!
Listen to the interview to find out more on the future of marketing in the programmatic advertising, mobile marketing, retail media network scenes and more!
Our guest, Liam McCartan, APAC VP of Sales at StackAdapt, shares insights on how AI-powered tools enhance real-time bidding, optimise ad performance, and streamline cross-channel campaign management. We also discuss key trends shaping 2025, including AI-driven fraud prevention, hyper-personalised targeting, and workflow automation.
Southeast Asia
SRT, TBWA\Singapore bring Macbeth experience to Roblox as part of Project Arts Metaverse
UNIQLO Singapore to open first touchpoint concept store for online-to-offline shopping experience
CelcomDigi celebrates preservation of Bornean languages with new chatbot, campaign
Dentsu Indonesia, Microlax introduce toilet-booking service for travellers seeking relief
East Asia
Café de Coral pays tribute to generational bonds in new dentsu HK campaign
Teads brings advanced attention measurement to Hong Kong and Taiwan
McCann Worldgroup appoints Arthur Tsang as CCO for Greater China
Zenith China elevates three senior leaders to strengthen strategic vision and drive growth
ANZ
Dani Bassil named as new CEO of M+C Saatchi Group AUNZ as Justin Graham steps down
Curtin University taps Monks as strategic digital experience agency
Mountain Dew Berry Spark’s campaign launch in AU dedicated to millennial parents living on the edge
Jilya Institute rolls out initiative addressing crisis in Aboriginal communities via Apparent, Photoplay
South Asia
Okaya Power awards integrated media duties to dentsu X India
Plush and Blinkit deliver notices to homes in bold menstrual hygiene campaign
Aspiring chess players stand a chance to face Gukesh Dommaraju in Britannia’s interactive campaign
Schweppes delivers a remix of culture and convenience in new campaign with Blinkit
APAC
Think global, speak local: Latest webinar to delve into strategies for regional communication success
electriclime° adds director Keane Pearce Shaw to its roster
What’s NEXT: SleekFlow’s Asnawi Jufrie on how AI-powered customer engagement strategies improve personalisation
So Drama! Entertainment launches inaugural Advisory Panel to spearhead strategic growth
Global
PepsiCo joins Formula 1’s growing list of official partners
David Droga to step down as CEO of Accenture Song; takes on vice chair role at Accenture
Goodbye GroupM, hello WPP Media: WPP rolls out new brand identity for unified media, data capabilities
OPPO, Discovery Channel celebrate cultural diversity with ‘Culture in a Shot’ initiative
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