Australia – Disinfluencer, a social enterprise dedicated to promoting inclusivity for persons with disability (PWD), has made its debut with the launch of a billboard advancing its mission. Crowdfunded during the Disability Pride Month in July, the billboard is located on Princes Highway, St. Peters in Sydney.
With its aim to promote diversity and inclusion, Disinfluencer offers an inclusive stock library and a tailored three-part e-learning module to guide marketing teams into a deeper understanding of disability. Digital accessibility will also empower them to transform how they approach disability in marketing.
The billboard features Josh, a person with disability, alongside the statement “I would buy from him,” highlighting talent and skill within the PWD community. Not only are they capable, but also ready to be spotlighted as the face of brands. Disinfluencer connects businesses with this talent pool, offering upskilling and valuable work for PWD.
“Our billboard is a bold statement of our mission to take disability mainstream. Business and brands know why they need to be inclusive. In fact they want to be inclusive, however are not sure how to implement it. That is where Disinfluencer can help. With our support, brands can authentically engage with a wider audience and lead the charge toward a more inclusive world,” Simone Eyles, founder at Disinfluencer, said.
“Marketing isn’t just about selling products; it’s about building relationships. And that means recognising the diverse needs and perspectives of all consumers, including those with disabilities. Brands and marketing have the power to persuade, they can not only lead the charge with this movement by having inclusive talent on set, in their ads and across their digital channels, so not only representing but using the power of creativity to create change” Eyles said.
With the goal of authentic PWD representation, Disinfluencer’s billboard also showcases persons living with invisible disability and chronic illness, which includes 5.5 million Australians according to the Australian Bureau of Statistics.
“Inclusion is no longer optional; it’s essential for growth and innovation. Our launch isn’t just about a single billboard—it’s about igniting a movement. We’re here to partner with brands that are ready to embrace inclusion, and Disinfluencer offers a clear path to making that happen,” Eyles said.
