Australia – It’s officially ‘martech awards season’, with these awards aimed at recognising ‘knockout’ innovation in global marketing technology. The latest raft of martech awards are rigorously independent, with all entrants being subjected to rigorous judging–including of the TMW 100 Awards.
“The TMW 100 Awards aren’t awards that can be gamed, especially by larger companies with lavish budgets and industry clout. If you win a TMW 100 Award, it’s because you’ve done something impressive and richly deserve recognition,” Juan Mendoza, CEO and founder at TMW.
Mendoza also argues martech purchasers have long been poorly served. “Businesses often spend up big on martech solutions that are then under-utilised. The main reason that happens is because there is not nearly enough reliable data out there. These awards are designed to be a useful data point.”
Meanwhile, Billy Loizou, area vice president for APAC at Amperity is delighted that experts and martech-buying execs will now have a handy list of the most highly-rated solutions released over the last year.
He encourages all those passing judgment to understand that martech leadership is about “offering solutions that address key use cases such as increasing customer retention, boosting conversion rates, or improving campaign ROI, all with the ultimate goal of driving meaningful, measurable outcomes.”
Sarah Jarvis, communication and propositions director at Eagle Eye, says, “The TMW 100 Awards are a fantastic place to showcase what we have delivered in collaboration with our customers. Merit-based awards are super important and especially great when your company ranks highly! Eagle Eye did that last year and got greater brand exposure. It was also something for our team to be proud of and celebrate.”
India’s Vishnu Vankayala, the CEO of CustomerLabs, says of last year’s event (where CustomerLabs took out first prize), “TMW 100 was fair and transparent. It helped us to get a lot of recognition and it acts as a strong validator for our current and future customers. Looking forward to winning the TMW 100 again!”
Remi Morault, CEO of Desygner, (which nabbed the runner-up spot in 2023), says, “One of the standout aspects of TMW 100 was the international exposure it provided, which was invaluable for us at Desygner. The honour has undoubtedly helped in strengthening our brand reputation and opening new doors for collaborations and opportunities.”
As well as being one of Nairobi’s most respected e-commerce and growth-marketing consultants, Fiona Ngaruro is a TMW 100 Awards judge. “There are so many great martech solutions out there that people don’t know about,” she says. “The superpower of the TMW 100 Awards is to create a level playing field for innovators across the world.”
Anna Ambrozevich, founder of the CRO & Personalization Academy, agrees, saying, “I’m excited about the innovation we’ll see this year, especially the synergy of composability and AI. But as the director of a ‘women and tech’ chapter, what I dream about is seeing more females founding martech companies and entering these awards.”
MARKETECH APAC is also currently submitting submissions for its Marketing Technology Awards 2024. With 45 carefully selected categories, these categories represent the diverse and dynamic landscape of the modern marketing ecosystem. Submit your entries before August 28 by clicking HERE.
