London, UK – Greenpeace International has teamed up with the socially-driven creative agency We Are Social to unveil a new campaign designed to pressure governments into committing to a strong Global Plastics Treaty, aimed at reducing plastic production and eliminating single-use plastics.
Directed by Jon E. Price and produced by We Are Social Studios, the campaign film highlights the crucial Global Plastics Treaty negotiations set for November in Busan, South Korea. As the final of five planned meetings, it is essential that world leaders reach an agreement to significantly cut plastic production and tackle pollution.
Inspired by this year’s summer of sport, the 75-second campaign film portrays global politicians racing towards the finish line, which is the UN plastics treaty negotiations. The film also illustrates the obstacles they encounter, including bribery attempts and a surge of fossil fuels.
Greenpeace and We Are Social’s campaign film seeks to pressure world leaders, ending on a cliffhanger that leaves the future of a plastic-free planet in suspense, questioning whether enough has been done to secure it.
The film will run across Greenpeace’s social platforms.
Capucine Dayen, head of global communications and engagement for Greenpeace’s plastics campaign, said, “The race to the fifth and final round of Global Plastics Treaty talks in Busan, South Korea, has started, and we hope this film will help us get to the finish line. We wanted a film that would stand out and raise awareness of the role that our global politicians play in securing a plastic-free future, and We Are Social Studios’ social-first approach was perfect for this.”
Meanwhile, Dan Keefe, UK head of We Are Social Studios, commented, “Greenpeace is a bucket list client with a track record of amazing work. We are so excited to have had the opportunity to work with a charity that creates such tangible change. This project allowed the team to flex their film craft skills and collaborate directly with clients, delivering an important message in a powerful way with our amazing partners and crew.”
Simon Richings, ECD of We Are Social, added, “The film is on the satirical side, of course—watching these men and women run in their suits is funny. But the message is less about shaming them and more about acknowledging the pressure and hard work required to get to this crucially important plastic reduction milestone. But we want them to win! ”
