Singapore – Samsung has partnered with BBH Singapore to launch a global campaign for the Galaxy Watch Ultra, their first smartwatch designed for extreme performance and powered by Galaxy AI.
Samsung and BBH Singapore’s campaign highlights how the Galaxy Watch Ultra is the ultimate companion for any adventure, with the tagline, ‘Wherever life takes you, make it Ultra’.
The 30-second TV and online commercial portrays an adventurer navigating rugged terrain—cycling down sand dunes, swimming in the ocean, and hiking snow-capped mountains—demonstrating how the Galaxy Watch Ultra supports both his extreme escapades and professional achievements. Complementing the visuals, the soundtrack features a contemporary rendition of the classic love song “I Will Follow You” by Ricky Nelson.
The campaign will run globally and will be accompanied by three online films airing on YouTube, Instagram, Meta, and X, showcasing the Galaxy Watch Ultra’s standout features, including its military-grade durability, water resistance, and extended battery life.
Furthermore, a series of engaging, feature-focused videos will run on Samsung’s social media to offer situational demonstrations of the watch, providing more detailed information in a quirky and entertaining manner.
Sascha Kuntze, chief creative officer for BBH Singapore, said, “Time flies when you’re having fun. Or making a campaign about an extreme watch. We’re thrilled to be a part of yet another flagship launch and to build the ambition of Galaxy AI together with Samsung.”
