The Brandbank Group appoints digital marketing agency The Pistol as digital media partner

Sydney, Australia – Full-service digital marketing agency, The Pistol, has announced that it will bring its digital media expertise to some of Australia’s most beloved retail brands, in a new partnership with the Brandbank Group.

Under the new remit, The Pistol will be managing paid media for the Brandbank Group’s multiple fashion, lifestyle, and beauty labels, helping to boost sales and brand awareness across the group.

The Pistol secured the Brandbank Group account following a competitive pitch process. In winning the account, the company was impressed with The Pistol’s integrated marketing strategies.

A key part of The Pistol’s paid media strategy will focus on quantifying the impact of long-term brand building while delivering sustainable and profitable revenue streams, all centred around exceptional omnichannel experiences.

Talking about the partnership, Natalie Motta-Reeves, GM of marketing and e-commerce at Brandbank Group, said, “Brandbank Group is excited to announce our partnership with The Pistol, who brings an innovative perspective to our digital media strategy. We are impressed by their expertise at the intersection of creative, media and technology. We’re confident this partnership will lead to incrementality and profitable business growth.”

Meanwhile, Jaime Nosworthy, CEO of The Pistol, commented, “Brandbank Group has a deep understanding of brand-building as a long-term investment, and we look forward to being part of that plan for growth. Working with some of Australia’s most popular fashion, skincare, and lifestyle brands, this new partnership is a chance to bring our marketing and media expertise to Brandbank’s retail offering.”