Singapore – As part of its campaign to promote the ETC (Extra Tasty Crispy) Burger, KFC Singapore has teamed up with Havas Media Singapore and Plan B Media to captivate audiences with an innovative 3D anamorphic display at Wilkie Edge and Ten Square.
KFC’s immersive 3D ad display will present the iconic ETC Burger in a larger-than-life format across synchronised dual screens, featuring captivating 3D effects. Displayed at Wilkie Edge and Ten Square in Singapore, viewers can anticipate the grand entrance of the ETC Burger on a KFC red carpet across both screens.
The ad will also highlight the burger’s irresistible features, including fresh pickles, extra crispy fillet, and KFC’s secret sauce, promising an extraordinary sensory experience for all.
In April, KFC Singapore also hosted the ‘Ultimate Burger Takeover’ at PLQ Mall, treating fans to a burger-only menu and an immersive burger-themed experience through photogenic installations, limited edition merchandise, and fun games.
Juliana Lim, senior director of marketing and innovation at KFC Singapore, shared, “We’re always on the lookout for new and inventive ways to elevate the KFC experience, pushing creative boundaries to captivate audiences. With our commitment to providing the best chicken burgers in town, the ETC Burger represents our dedication to continually improving and enhancing our menu offerings.”
Meanwhile, Kelvin Goh, senior media director at Havas Media Singapore, commented, “We are thrilled to bring the ETC Burger to life in a truly spectacular way and create more unforgettable moments that resonate with consumers and KFC fans alike!”
