Singapore – AIA Singapore has appointed Socialyse as its social media agency of record. Through the mandate, Socialyse will be responsible for content production, social media strategy, and administration focused on boosting consumer engagement for AIA Singapore. The appointment will take effect in April 2024.
The appointment follows the premiere of the five-minute thematic film “Confessions Of A Liar.” This film is a part of the launch of AIA Ultimate Critical Cover, the newest critical illness plan from AIA Singapore (AIA UCC). The film explores the intricacies of familial ties over a range of life stages, including a serious illness. This is presented through the protagonist’s lighthearted exchanges with his mother, who is middle-aged.
Kenny Yap, managing director of Socialyse, Havas Play and Havas Red, expressed, “We are thrilled to provide AIA Singapore with our integrated services together via Socialyse, Havas Play and Arena Media. We know the power of integration and continue to see this unique offering help clients achieve their brand, communication and commercial objectives. With our shared commitment to delivering meaningful impact, we look forward to supporting AIA Singapore to deepen their engagement with customers and the community through more purposeful storytelling.”
Meanwhile, Allison Chew, head of PR, brand, and marketing at AIA Singapore, said, “We look forward to working alongside Socialyse, tapping into their robust social media offering and seamless integrated services to further engage our customers and the community with more compelling content that resonates with their evolving needs. Together with Arena Media, we are confident in the network’s ability to drive synergies and effectiveness.”
