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KFC Thailand invites couples to ‘put a fried chicken ring on it’ in new finger-lickin’ Valentine’s Day campaign

by Aliza Carmona

-

February 13, 2024

Bangkok, Thailand – KFC has unveiled its limited edition ‘Fried Chicken Rings’ collection as part of its Valentine’s Day campaign and 40th anniversary celebration in Thailand.

The world’s first ‘Fried Chicken Ring’ is a ‘heartfelt gem ring’ masterpiece created by blending real KFC fried chicken with a stylish design.

Created in partnership with organic matter conversion specialist GEMORIES Lab, the unique collection transformed the iconic crispy fried chicken into real gems through a virtual scientific process, simulating the natural gem formation process under extreme heat of 1,800 degrees and 11 hours of pressure. 

Furthermore, the fried chicken ring represents KFC and Colonel Sanders’ celebration of a heartwarming 40-year love affair this Valentine’s Day. Comprising only 11 rings, this precious gem collection is infused with exclusively finger-lickin’ delicious romance.

KFC will choose the lucky couples who will receive the limited edition ring this Valentine’s Day. Couples will only have to share their KFC love stories on KFC Thailand’s Facebook page. The lucky couples will also be given a set menu of delicious fried chicken meals to pair with the ring.

The campaign aims to highlight KFC Thailand as a place where love stories, laughter, and shared moments have filled buckets with joy for dating and loving couples. It is where every crispy KFC meal contains sweet moments and memories that are just as finger-lickin’ good as their chicken.

Suhayl Limbada, chief marketing officer at KFC Thailand, said, “Valentine’s Day at KFC is one for the books this year—it’s not just about serving good meals; it’s about celebrating the love among us and being a part of every Thai’s unique love story. This year, we’re taking it a step further by offering everlasting love through ‘The Fried Chicken Ring—another first for our KFC fans.”

Related Tags Creative campaign Valentine's Day KFC Thailand
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