Australia – Self-serve advertising platform Viztrade has launched a self-serve ad buying solution for Australian digital property business REA Group. Previously, REA Group launched the Viztrade self-serve offering late last year and has already executed campaigns in over 700 suburbs.
The new service, branded Promote, enables advertisers to market their business at a hyper-local level, to any of the 15,000 searchable suburbs on the website realestate.com.au.
The Viztrade platform will also assist REA in expanding its advertising sales channels to reach a broader range of SME advertisers. Holmes said the current digital display advertising landscape was difficult for SME clients to navigate as it was fragmented, complex and used expensive legacy systems.
Viztrade CEO Simon Larcey said the platform was aimed at making advertising inventory accessible and making the whole process of uploading a campaign as easy as possible. He said the Viztrade platform was a contextual advertising offering that works and delivers a real option for SME advertisers here in Australia and across the world.
“Viztrade has already expanded into the UK market and will soon roll out its first platform in the US. We will work with any media owner who wants to add a new, low touch revenue channel. Our platform is fully customisable and completely scalable,” Larcey said.
Meanwhile, Scott Holmes, innovation and strategy manager at REA Group, commented, “We’re pleased to be working with Viztrade to open our ad inventory to the massive SME customer base in Australia. Our goal is to make it easier for our customers to do business with us, while ensuring our sales team can focus on more complex customer requests.”
He added, “Digital display is an important part of the advertising business for realestate.com.au. Among others, we currently sell advertising space to real estate agents, property developers, marketing agencies, commercial property agents and media agencies.”
