Australia – realestate.com.au, the commercial property website under REA Group, has partnered with creative agency 72andSunny to launch its ‘Keep Moving’ campaign, unveiling a fresh brand strategy and innovative creative platform.

The ‘Keep Moving’ campaign aims to inspire and motivate buyers, sellers, and renters to pursue and find their next dream home, with realestate.com.au providing support throughout the journey.

Featuring a film directed by award-winning Australian director Nick Ball of Finch, the ‘Keep Moving’ campaign presents a heartfelt story of the highs and lows of finding a new home. It illustrates how realestate.com.au can guide buyers, sellers, and renters through the process with a deeply personalised property experience.

Moreover, the campaign highlights the property platform’s consumer experience capabilities that can support Australians in taking the next steps in searching for a property. 

Sarah Myers, general manager for audience and marketing at REA Group, commented, “As a leading Australian brand, we are proud to continue to feature Australian music and work with Australian talent across our campaigns. Eurogliders track, ‘Heaven (Must Be There)’, became the heart of this story, with the lyrics and composition perfectly narrating the many lows and highs of the featured family’s journey. 

“Our focus on deeply personalising the property experience helps arm property seekers with the right tools and the confidence to find their own piece of heaven. As we move into the key spring property season, our audience continues to grow, and we’re seeing strong consumer engagement with an ongoing uplift in buyer inquiries on our platform,” Myers added. 

Meanwhile, Laura Popa, head of brand at 72andSunny, said, “The strategy positions realestate.com.au as a trusted partner, empowering and supporting all Australians to progress their property journey. We are really proud to work alongside realestate.com.au, Finch, and Kaimera to craft this story and campaign.” 

Launched during the Paris Olympics coverage on July 27, the multi-channel ‘Keep Moving’ campaign will run across TV, BVOD, YouTube, OOH, cinema, radio, digital display, and social media via Kaimera. Future iterations will highlight realestate.com.au’s realEstimate tool, home loan options with Mortgage Choice, and new product features.

Australia – Self-serve advertising platform Viztrade has launched a self-serve ad buying solution for Australian digital property business REA Group. Previously, REA Group launched the Viztrade self-serve offering late last year and has already executed campaigns in over 700 suburbs.

The new service, branded Promote, enables advertisers to market their business at a hyper-local level, to any of the 15,000 searchable suburbs on the website realestate.com.au.

The Viztrade platform will also assist REA in expanding its advertising sales channels to reach a broader range of SME advertisers. Holmes said the current digital display advertising landscape was difficult for SME clients to navigate as it was fragmented, complex and used expensive legacy systems. 

Viztrade CEO Simon Larcey said the platform was aimed at making advertising inventory accessible and making the whole process of uploading a campaign as easy as possible. He said the Viztrade platform was a contextual advertising offering that works and delivers a real option for SME advertisers here in Australia and across the world.

“Viztrade has already expanded into the UK market and will soon roll out its first platform in the US. We will work with any media owner who wants to add a new, low touch revenue channel. Our platform is fully customisable and completely scalable,” Larcey said.

Meanwhile, Scott Holmes, innovation and strategy manager at REA Group, commented, “We’re pleased to be working with Viztrade to open our ad inventory to the massive SME customer base in Australia. Our goal is to make it easier for our customers to do business with us, while ensuring our sales team can focus on more complex customer requests.”

He added, “Digital display is an important part of the advertising business for realestate.com.au. Among others, we currently sell advertising space to real estate agents, property developers, marketing agencies, commercial property agents and media agencies.”