Tag: Ad buying

Australia – Self-serve advertising platform Viztrade has launched a self-serve ad buying solution for Australian digital property business REA Group. Previously, REA Group launched the Viztrade self-serve offering late last year and has already executed campaigns in over 700 suburbs.

The new service, branded Promote, enables advertisers to market their business at a hyper-local level, to any of the 15,000 searchable suburbs on the website realestate.com.au.

The Viztrade platform will also assist REA in expanding its advertising sales channels to reach a broader range of SME advertisers. Holmes said the current digital display advertising landscape was difficult for SME clients to navigate as it was fragmented, complex and used expensive legacy systems. 

Viztrade CEO Simon Larcey said the platform was aimed at making advertising inventory accessible and making the whole process of uploading a campaign as easy as possible. He said the Viztrade platform was a contextual advertising offering that works and delivers a real option for SME advertisers here in Australia and across the world.

“Viztrade has already expanded into the UK market and will soon roll out its first platform in the US. We will work with any media owner who wants to add a new, low touch revenue channel. Our platform is fully customisable and completely scalable,” Larcey said.

Meanwhile, Scott Holmes, innovation and strategy manager at REA Group, commented, “We’re pleased to be working with Viztrade to open our ad inventory to the massive SME customer base in Australia. Our goal is to make it easier for our customers to do business with us, while ensuring our sales team can focus on more complex customer requests.”

He added, “Digital display is an important part of the advertising business for realestate.com.au. Among others, we currently sell advertising space to real estate agents, property developers, marketing agencies, commercial property agents and media agencies.”

Hong Kong – Adintime, a self-service ad buying marketplace originating from France, has expanded its presence to the Hong Kong market, wherein its platform will be both available in English and Chinese.

The platform’s main purpose is to help companies advertise in Hong Kong through a simplified process of purchasing advertising media space in the city by both local and international advertisers.

All the advertisers have to do is choose the media which they wish to communicate with and fill in a quote request form. The quote request is sent directly to the media or Adintime’s expert media team, who will respond and provide a quote with the rates and specifics of the advertising space in question. With a simple interface, the platform aims to streamline and ease the process of purchasing advertising space.

“Hong Kong’s advertising market and media buying habits are changing very fast. Adintime is the perfect answer to that change and our team here is very excited to start this journey in such a promising market that is Hong Kong”, says Erick Gommeaux, CEO of Adintime.

Adintime was founded in France in 2015 by Gommeaux, previously media director of EFFICIO Group, an international advertising agency.

Adintime’s service has been designed to simplify and optimize the purchase of advertising space on traditional media such as press, OOH posters, TV, display or social networks for all advertisers, and more particularly for those who do not have a media agency.

According to Adintime, the platform benefits advertisers in a way that allows them to have easier access to a wide range of advertising possibilities and benefit from optimized pricing conditions. Meanwhile, the benefit for media companies is that it allows them to acquire new advertisers, hence grow their sales, and to increase exposure to their advertising offers thanks to the referencing on a platform dedicated to media buying.