Singapore – Global automobile brand Audi has unveiled its immersive ‘House of Progress’ showcase in Singapore, which presented Audi’s unique perspectives on the future of sustainable and premium mobility.
The Audi grandsphere concept was showcased for the first time in Singapore, alongside an immersive instalment centred around Audi’s electric vehicle line-up including the new Audi Q8 e-tron and Q4 e-tron.
The ‘House of Progress’ will also host a series of thought leadership panel discussions featuring industry leaders across STEM, business, and sustainability areas. These sessions will facilitate conversations and uncover insights around effective leadership, breaking corporate barriers, and mainstreaming Greentech, amongst others.
Additionally, in partnership with the ‘House of Progress’, Semi Permanent Festival of Creativity & Design will also host a series of events starting with City Utopia, a capsule edition of its flagship creativity and design festival. The event is expected to bring together leading innovators including designer, director, and BAFTA-nominated producer Liam Young.
“Advancements in electric vehicle and autonomous technology have been transformative for designers, who are no longer limited by traditional constraints. Inspired by a first-class flight, the Audi grandsphere concept combines luxury air travel with Level 4 autonomous driving. It realises a vision where form and function integrate beautifully, presenting an uncompromised ideal for future D-segment vehicles.” said Jason Battersby, exterior designer at Audi AG.
Marc-Andreas Brinkmann, director of experiential marketing at Audi AG, also commented, “Audi is poised for one of the biggest transformations in recent history around electric vehicles, autonomous driving and shared mobility.”
He also mentioned that the showcase delivers Audi’s unique roadmap for the future of electromobility through a multi-layered and engaging experience.
Markus Schuster, managing director at Audi Singapore also said, “House of Progress demonstrates Audi’s overarching commitment to electrification and premium mobility, and this will cascade across the coming months as we expand our electric vehicle offering in Singapore.”
Spanning from March 31 to April 6, the showcase will host an extensive series of events in partnership with luxury consumer brands The Hour Glass, Bang & Olufsen, and Bolia. This includes workshops, exclusive customer engagement sessions, panel discussions, product showcases, and VIP networking sessions.
This follows Audi Singapore’s video series called ‘Igniting Conversations with Futurists of Singapore’, a six-part series that celebrated the inspiring stories and aspirations of six local changemakers through conversations.
