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Tag: Automobile

skoda happiness saigon brand campaign 2026
Škoda shifts focus from pristine cars to everyday experiences in new campaign
Posted on February 10, 2026
by Aliza Carmona
Vietnam – European automaker Škoda has teamed up with creative partner Happiness Saigon for a new brand campaign in Vietnam which redefines exploration as not just travelling far, but experiencing life through the everyday use of a car. For many Vietnamese consumers, car ownership has traditionally been...
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Honda collage
Honda updates iconic H-logo ahead of next-gen EV rollout
Posted on January 19, 2026
by Melissa Reyes
Tokyo, Japan – Honda Motor Co. Ltd. has unveiled a refreshed design of its iconic H-logo, which will serve as the new symbol for the company’s automobile business.  First adopted in 1963 for Honda’s vehicle products and business activities, the H-mark has undergone several revisions over the decades....
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Hyundai Motor Malaysia to establish direct presence in MY as part of SEA expansion
Hyundai Motor Malaysia to establish direct presence in MY as part of SEA expansion
Posted on June 20, 2025
by Teddy Cambosa
The move transitions Hyundai from a distributor-led model—previously managed by Sime Motors—to a principal-led operation, reinforcing its long-term commitment to the Malaysian market.
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MINI Australia announces Meg Mac as brand ambassador alongside new MINI Cooper launch
MINI Australia announces Meg Mac as brand ambassador alongside new MINI Cooper launch
Posted on November 6, 2024
by Aliza Carmona
MINI Australia, an automotive brand operating under the BMW Group, has introduced Australian singer Meg Mac as brand ambassador alongside the launch of the new MINI Cooper.
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Honda’s new brand campaign highlights how failure is a defining feature of success
Honda’s new brand campaign highlights how failure is a defining feature of success
Posted on October 7, 2024
by Teddy Cambosa
The inspiring new Honda spot is brought to life by acclaimed director Rupert Sanders and utilises an engaging reverse poem format, so what begins as a disheartening story about failure and giving up reverses course to showcase how personal setbacks can serve as the greatest teacher and catalyst to achieve...
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CARSOME announces foray to new car sales market with NETA Auto Malaysia
CARSOME announces foray to new car sales market with NETA Auto Malaysia
Posted on July 15, 2024
by MARKETECH APAC
This collaboration marks a significant milestone for CARSOME as it expands its ecosystem to include new car sales, reflecting its commitment to diversifying its offerings and enhancing the car-buying experience for customers.
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BMW unleashes M5 Sedan in 'Duality Untamed' campaign with Justin O’Shea
BMW unleashes M5 Sedan in 'Duality Untamed' campaign with Justin O’Shea
Posted on July 4, 2024
by MARKETECH APAC
The 'Duality Untamed' campaign will launch globally, with a comprehensive digital and social media strategy targeting BMW’s core markets across EMEA, APAC, and the United States.
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Lamborghini
Lamborghini’s revamped corporate identity to better reflect ‘brave and unexpected’ values of company
Posted on April 3, 2024
by MARKETECH APAC
Automobili Lamborghini has announced a revamp to its historic logo, which stems from a new strategic approach aimed at aligning the brand's visual identity with its core values of "bravery," "unpredictability," and "authenticity." 
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GAC Group drives global expansion with GAC AION’s launch in Hong Kong
GAC Group drives global expansion with GAC AION’s launch in Hong Kong
Posted on January 30, 2024
by Teddy Cambosa
The brand launch event in Kowloon Bay featured the introduction of new energy vehicles and highlighted GAC AION's technological achievements, with GAC’s initiatives to promote the use of electric vehicles(EVs) in Hong Kong. 
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MARKETECH-PHOTOS-_3_
Volkswagen saves every Indian’s Diwali celebration in new campaign with DDB Mudra Group
Posted on November 22, 2023
by Aliza Carmona
Volkswagen India has partnered with integrated marketing agency DDB Mudra Group for its latest ‘Whatever Diwali Brings You, We Got You’ campaign that explores the chaotic fun of last-minute Diwali preparations.
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