Tokyo, Japan – Integrated marketing and innovation company Hakuhodo has announced the launch of ‘Hakuhodo International Media Taiwan’ (HIMT), a specialised integrated media business organisation that will mobilise the media solution functions of the Taiwan Hakuhodo Group and the Growww Group.
The launch comes in line after Hakuhodo acquired a majority stake in the Growww Group in 2020, making it a consolidated subsidiary.
The newly launched HIMT, led by chairman Vince Cheng, will bring together the media functions of full-service media agencies with an established track record of excellent client relationships in the market including Hakuhodo Zeta of the Taiwan Hakuhodo Group and 2008 Media of the Growww Group, as well as the media functions of Hakuhodo DY Group digital marketing agencies DAC Taiwan, MESh+, and Unisurf.
As the newest media organisation in Taiwan, HIMT will offer media-driven solutions for the diverse challenges clients face today, including media planning, media buying, digital marketing, data solutions and marketing technology solutions.
HIMT is also planning to leverage data and new marketing tools that fuse media and technology together in integrated media solution offerings, from systematic and scientific media planning to cross-media integrated solutions, such as TV and digital.
Hakuhodo has been ramping up its expansion in APAC, with the most recent business move acquiring Malaysian digital creative agency Kingdom Digital.
In an exclusive interview with Shuntaro Ito, senior corporate officer at Hakuhodo and president and CEO at Hakuhodo International, for MARKETECH APAC’s The Inner State, he said that bringing in companies that are passionate about growing together as a group is strategically very important, and this is why they are pursuing the acquisitions of companies that shine across the different markets which share the agency’s partnership philosophy.
“During the acquisition process, we apply our sustainable management thinking and place importance on maintaining sustainable corporate management in a continuous manner. In going forward, based on this thinking, we would like to further expand our network,” Ito said.
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