Skip to content
Marketech APAC
  • About Us
  • Reports
  • Events
  • Contact Us
SUBSCRIBE
  • MARKETING
  • TECHNOLOGY
  • PLATFORM
  • SME
Platforms Featured Southeast Asia
No posts found

Smart launches fifth season of all-female esports league via Eplayment Entertainment tie-up

by Kathleen Murata

-

May 5, 2022

Smart-Liga-Adarna-Season-5Smart-Liga-Adarna-Season-5

Manila, Philippines – The Philippine-based telco giant Smart has partnered anew with event and tournament organiser Eplayment Entertainment for the fifth season of Liga Adarna, the country’s all-female esports league.

The event has already kicked off last 19 April and will be running until 30 June 2022, with the theme ‘Ikaw Ang Bida’, which in English translates to ‘You are the star’. It will be showcasing once again the skills and strategic gameplays of the country’s top female esports players in Mobile Legends: Bang Bang (MLBB), and for the first time this season, Liga Adarna has also added PlayerUnknown’s Battleground (PUBG) in its tournament.

Avid gamers and enthusiasts can watch the games live on the Facebook pages of Liga Adarna, Smart, and SMART Sports.

“The latest season of Liga Adarna is in line with Smart’s long-standing support for the Philippine esports to cultivate the passion, skill, and talent of Filipina gamers,” the telco said.

In March 2022, Smart has also celebrated the launch of its Smart GIGA Arena, an online arcade and esports tournament platform, by hosting an exhibition match last 9 March 2022, which features some of the best Filipino esports players and content creators of MLBB.

Related Tags Philippines Esports Southeast Asia Partnership Smart Eplayment Entertainment Liga Adarna Season 5
Share this article

Related Articles

View All
smart,-sm's-tech-outfit-sm-cyberzone-brings-mpl-playoffs-on-mall's-cinemas
Marketing Featured Southeast Asia
Smart, SM's tech outfit SM Cyberzone brings MPL Playoffs on mall's cinemas
May 2, 2022
By Teddy Cambosa
Sun postpaid to be rebranded as Smart Postpaid
Marketing Featured Southeast Asia
Sun Postpaid to be rebranded as Smart Postpaid
April 13, 2022
By Teddy Cambosa
Smart Visita Iglesia QR CODE
Technology Featured Southeast Asia
Smart launches digital program to enhance visitation of Cebu churches this holy week
April 13, 2022
By Teddy Cambosa
Telco Smart to aid South Korea-based esports org T1 in PH expansion
Marketing Featured Southeast Asia
Telco Smart to aid South Korea-based esports org T1 in PH expansion
March 23, 2022
By Teddy Cambosa
Smart-GIGA-Arena-ML-Exhibition-Match
Platforms Featured Southeast Asia
PH telco giant Smart launches GIGA Arena with ML exhibition match
March 23, 2022
By Kathleen Murata
Liga-Adarna-Season-3-Smart
Platforms Featured Southeast Asia
Smart partners with Eplayment Entertainment for Liga Adarna Season 3
April 30, 2021
By Kathleen Murata
No posts found

Featured Articles

View All
Top Stories for April: New payment feature in SG nabs top spot
Main Feature Marketing APAC
Top Stories for April: New payment feature in SG nabs top spot
April 29, 2022
By MARKETECH APAC
MARKETECH APAC webinar discusses why now’s the time to go multiplatform in social advertising
Main Feature Marketing Partners APAC
MARKETECH APAC webinar discusses why now’s the time to go multiplatform in social advertising
April 25, 2022
By MARKETECH APAC
Marketing heads in APAC come together for a webinar to discuss social advertising in 2022
Main Feature Marketing Partners APAC
Marketing heads in APAC come together for a webinar to discuss social advertising in 2022
April 11, 2022
By MARKETECH APAC
MARKETECH APAC to explore how loyalty marketing can be key to a cookie-less world in upcoming webinar
Main Feature Marketing Partners APAC
MARKETECH APAC to explore how loyalty marketing can be key to a cookie-less world in upcoming webinar
April 11, 2022
By MARKETECH APAC
Top Stories for March: Social commerce startup in PH comes out on top
Main Feature Marketing APAC
Top Stories for March: Social commerce startup in PH comes out on top
March 31, 2022
By MARKETECH APAC
Expert Up Close: The women leaders of Society Pass
Main Feature Marketing APAC
Expert Up Close: The women leaders of Society Pass
March 30, 2022
By Teddy Cambosa
No posts found

Most Recent Articles

AIA HK BBDO insurance campaign
AIA’s new campaign with BBDO HK highlights insurance as an expression of care
June 23, 2026
Aliza Carmona
No posts found
KFC Australia brings ‘Go Full Chicken’ to life with playful Boxfull campaign via Special
June 22, 2026
Julian Bartolome
Kosuke Kataoka exits Hakuhodo India; Jayanto Banerjee, Naoto Takahashi take over as Co-Managing Directors
June 22, 2026
Sharona Nicole Semilla
CIMB’s new ‘Moving You Forward’ campaign puts meaningful progress at the heart of banking
June 22, 2026
Julian Bartolome
Movember appoints Ogilvy as PR agency of record following competitive pitch
June 22, 2026
Sharona Nicole Semilla
BOSS Coffee unveils ‘BOSS MODE: ON’ campaign to support Vietnam’s everyday workforce
June 22, 2026
Aliza Carmona
No posts found

Subscribe Now

This field is for validation purposes and should be left unchanged.
Agreement(Required)
Marketech APAC
We deliver the latest marketing news, trends, and best practices that serve everyone in the industry whether you’re from small or big enterprises.

Office

14i Seville Tower, Circulo Verde Phase 1, #70 Calle Industria, Brgy. Bagumbayan, Quezon City, 1100 Philippines +63 917 319 5762
+63 917 319 5762

Follow Us

Facebook Linkedin Youtube Spotify

Content Pillars

  • Marketing
  • Technology
  • Platforms
  • SME

The Publication

  • About Us
  • Contact Us
  • Terms and Conditions
  • Privacy & Cookie Policy
  • Events
  • Reports

Geographical Scope

  • South East Asia
  • East Asia
  • ANZ
  • SouthAsia
  • APAC
  • Global

Featured Events

Conferences
  • Retail & E-Commerce Innovation Series
  • What's NEXT in Marketing Series
  • Digital Experience Asia Series
  • Advertising Summit Asia Philippines
Awards
  • NEXT Awards Series
  • Advertising Awards Asia Pacific
  • Content Marketing Awards Asia Pacific
  • Marketing Technology Awards
  • Retail & E-commerce Excellence Awards Asia Pacific
  • Empowered Women Awards

Join our APAC marketing community

Subscribe to our newsletters to get the latest marketing news in the region.

This field is for validation purposes and should be left unchanged.
Agreement(Required)

© 2026 MARKETECH APAC. All rights reserved.

We use cookies to improve your experience and to analyse our traffic. To find out more, please click here. By continuing to use our website, you accept our Privacy Policy and Terms & Conditions. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT
Home
About Us
Write for Us
Contact Us
Subscribe
Facebook Linkedin