Manila, Philippines – Amid these very unpredictable times, Filipino rum brand Tanduay Light has launched a new campaign that aims to spread ‘good vibes’.
The campaign was created in collaboration with full-service consumer brand experience company Ace Saatchi & Saatchi. Titled ‘#AllLightLang’, a witty wordplay for ‘alright lang’ which means ‘that’s alright’, the ad highlights the everyday struggles of Bert who goes through one frustrating incident after another. Fortunately, Bert’s housemates serve as a support group, uplifting his spirits.
According to Tanduay Light, the ad reflects how the brand’s drinks are able to help ease consumers’ worries, such as dealing with work woes, drowning in chores, and stressing about bills.
“Just like your trusted friends, it gives you that light and easy feeling after a long, stress-filled day,” said Tanduay.
