Singapore – CM Group, a portfolio of martech companies focused on multichannel digital marketing, has announced that it will now be merging with customer engagement solution provider, Cheetah Digital, under the CM Group name.
The merger aims to expand and enhance both CM Group’s and Cheetah Digital’s ability to deliver innovative email, omnichannel, and personalization, as well as loyalty solutions. Both will be owning a broad array of technologies, which orchestrate marketer communications with client segments across multiple channels.
Following the merger, the company will also be planning significant investments across the portfolio to bring new products to its base of more than 70,000 active customers. As marketers increasingly seek multi- and omnichannel technology solutions to meet modern customer expectations, CM Group will be expanding its primary focus from email marketing to overall customer engagement and give marketers the ability to acquire, engage, and retain customers through the channels that matter most.
Moreover, Cheetah Digital’s Customer Engagement Suite solutions, which includes experiences, personalization, loyalty, and the engagement data platform, will help accelerate the pace of innovation across CM Group’s existing products, enabling customer organizations of all sizes to meet the needs of modern consumers. It will also expand CM Group’s reach into the large enterprise segment across key verticals including retail, e-commerce, media, publishing, and financial services, as well as travel, and hospitality, among others.
Wellford Dillard, CM Group’s CEO, shared that the merger with Cheetah Digital means CM Group will be well-positioned to meet the needs of customers of all sizes and shapes, and will continue to be the group’s marketing technology partner as it grows by delivering the right technology at the right time, tailored to its industry and built for the scale at which they operate.
“By keeping each CM Group product distinct and focused on specific verticals or market segments, we deliver superior solutions, expertise, and outcomes for customers when compared to the large volume of generalist solutions in the market today,” said Dillard.
Meanwhile, Peter McCormick, the executive chairman at Cheetah Digital, believes that CM Group’s ‘home for every marketer’ model is a completely unique approach in the industry and in broader martech, and this merger offers them the opportunity to bring immense innovation to the customers within the CM Group portfolio through an expanded suite of product offerings.
“The momentum of our ‘innovation engine’ at Cheetah will develop these solutions beyond email to bring net-new value for our customers,” said McCormick.
