Australia – Global marketing technology group CM Group has been recognised at the recent MarTech Breakthrough Awards as ‘Best Overall MarTech Company’ for the third consecutive year. Cheetah Digital, which CM Group had acquired earlier this year, was awarded ‘Best Overall Marketing Campaign Management Solution’.
Speaking on the award, Wellford Dillard, CEO of CM Group, said, “What an honor for both CM Group and Cheetah Digital to receive this recognition from MarTech Breakthrough. We believe our key differentiator is our ability to provide a home for every marketer, regardless of size, complexity or industry. The depth and breadth of our offerings and our ability to deliver the right solution to every customer allows us to address a broad range of use cases and sophistication.”
He added, “With Sailthru, Selligent, Campaign Monitor, Emma, Vuture, Liveclicker and now Cheetah Digital, we deliver specialised marketing automation, email marketing and personalization for startups, large enterprises and everything in between. Our goal is to deliver solutions that support our customers in growing and scaling their businesses.”
CM Group’s innovative solutions allow customers to gather first- and zero-party data and consent that’s critical to building relevant, meaningful consumer interactions at every point in the customer journey, all at scale.
Meanwhile, James Johnson, managing director at MarTech Breakthrough, commented, “Relationship marketing begins with the first interaction, where you create a value exchange by offering a rewarding experience. oth CM Group and Cheetah Digital help marketers build better relationships with customers by creating this value exchange, and that makes them our choice for ‘Best Overall MarTech Company’ and ‘Best Overall Marketing Campaign Management Solution.’”
The MarTech Breakthrough Awards honours excellence and recognising the innovation, hard work and success in a range of marketing, sales and advertising technology related categories, including marketing automation, market research and customer experience, adtech, salestech, marketing analytics, content and social marketing, mobile marketing, among others.